How to find your ICP: Signals that matter
To find your ICP, move beyond firmographics and look at the challenges your prospects face. My framework guides you from research to an actionable ICP.
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📚 Articles ( 57 )
Marketing is evolving fast and can feel overwhelming. Sometimes described as being
- Part science.
- Part creativity.
- Part experience.
… and a sprinkle of magic.
Here on my blog, I go beyond the surface, sharing practical insights, frameworks, and playbooks drawn from my work to help make sense of today’s marketing challenges.
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Learnings from My Vibe Coding Project
Shareback of my experience building my latest vibe coding project, William AI: approach, tools deployed, challenges faced, and real project costs.
How design thinking transformed Airbnb from a failing startup to a billion dollar business
Discover how Airbnb’s use of design thinking turned their business around, taking them from a failing startup to a billion-dollar success story.
Ineffective SaaS onboarding is a leading cause of early churn – but it’s fixable
SaaS onboarding often causes early churn by delaying value. Learn how Jobs-To-Be-Done based onboarding delivers relevance faster and improves activation.
Defining Your Value Metric: A Guide to Pricing Your Product for Customer Retention and Profitability
Discover usage-based pricing and how to define a value metric to calibrate your pricing strategy according to the value of a product. Boost customer retention and profitability.
🤝 Two-Sided Marketplaces
Scaling Your Online Marketplace: 10 Top KPIs to Measure Success
Learn how to measure the success of your online marketplace business with essential KPIs: Scale, Margin, Momentum, Activity, Engagement, and Retention. Improve revenue growth and profitability today.
How to develop a consistent and compelling Tone of Voice for your Brand
Learn how to create a consistent and compelling tone of voice for your brand. Forge emotional connections, stand out and differentiate from competitors.
CRM in the age of data: Why CMOs are buddying up to big data
Discover how big data is transforming CRM and why CMOs are teaming up with data analysts to make data-driven decisions in the age of customer experience.
Access: SaaS Leads Modeller: Calculate Realistic Lead and Budget Targets
You can now start using my SaaS Leads Modeller. Identify baseline for CPC and your marketing budget. Establish how many visits need converting into leads and customers. Set realistic targets.…
Pricing 101: What pricing strategy to deploy and when
Maximise revenue with an effective pricing strategy. In this post I’m looking at some of the most effective pricing strategies and techniques.
🔖 Jump to a Topic
🚀 Latest Post
Learnings from My Vibe Coding Project
Shareback of my experience building my latest vibe coding project, William AI: approach, tools deployed, challenges faced, and real project costs.
Ineffective SaaS onboarding is a leading cause of early churn – but it’s fixable
SaaS onboarding often causes early churn by delaying value. Learn how Jobs-To-Be-Done based onboarding delivers relevance faster and improves activation.
What is Growth: Its Role, Mandate & Strategies
Growth has become a buzzword with different meanings to different people in different continents. Let’s untangle the web: What is Growth. What it’s not. And why you need a Growth…
How to find your ICP: Signals that matter
To find your ICP, move beyond firmographics and look at the challenges your prospects face. My framework guides you from research to an actionable ICP.
Defining Your Value Metric: A Guide to Pricing Your Product for Customer Retention and Profitability
Discover usage-based pricing and how to define a value metric to calibrate your pricing strategy according to the value of a product. Boost customer retention and profitability.
How to develop a consistent and compelling Tone of Voice for your Brand
Learn how to create a consistent and compelling tone of voice for your brand. Forge emotional connections, stand out and differentiate from competitors.
How Nokia lost the battle without doing anything (wrong)
Learn how Nokia’s lack of innovation and failure to adapt to changing market trends led to its downfall in the smartphone industry. A warning to us all.
“Why your website sucks” by Brian Solis
Discover why your website may be underperforming and what you can do to fix it with insights from Brian Solis, the award-winning author and keynote speaker.
What is Marketplace Liquidity and what are its key factors and strategies to improve it?
Learn how to improve marketplace liquidity. Understand the key factors impacting marketplace liquidity and discover how to effectively improve it.