About Me

Confident, creative and commercially-focused marketing leader with a broad strategic experience of the marketing function and specialisation on Growth, Lifecycle / CRM and Content Strategy. Track record building brands and delivering scalable full-funnel growth across the entire AARRR spectrum.

Currently Senior Growth Architect at BCG Digital Ventures. Previously Growth Marketing Director / PMM at Culture Trip.

Cross-functional and obsessively user-centric by nature, my approach is data-driven and analytical with acquisition, retention and scalability on the mind and a seamless brand<>user experience at the heart with the aim to transforming brands into experiences users love.

I frequently seek to anticipate and inspire with an entrepreneurial can-do attitude whilst driving innovation with a passion for digital transformation. I’m also a Google Squared-Online (AVADO) graduate in Digital Business with distinction for inspirational thought leadership and Digital Champion of the Year.

Areas of expertise: Leadership and team management, leading growth teams (acquisition & retention) across AARRR, brand development and positioning, audience insights, CRM / lifecycle engagement, content strategy, PR and media relations.

I’ve been working with startups from Seed Stage and Series A to high-growth and global enterprises across online e-commerce marketplaces, FMCG / DTC, mobile app marketing and SaaS.

Available for consultancy and public speaking opportunities.