Header Top Image cornel lazar - cutout Cornel Lazar Growth & Brand

About me

Confident, creative and commercially-focused marketing leader with a broad strategic experience of the marketing function and specialisation on Growth, Lifecycle / CRM and Content Strategy. Track record building brands and delivering scalable full-funnel growth across the entire AARRR spectrum.

Cross-functional and obsessively user-centric by nature, my approach is data-driven and analytical with acquisition, retention and scalability on the mind and a seamless brand<>user experience at the heart. My aim to transform brands into experiences users love.

I frequently seek to anticipate and inspire with an entrepreneurial can-do attitude whilst driving innovation with a passion for digital transformation. I’m also a Google Squared-Online (AVADO) graduate in Digital Business with distinction for inspirational thought leadership and Digital Champion of the Year.

I've been working with startups from Seed Stage and Series A to high-growth and global enterprises across online e-commerce marketplaces, FMCG / DTC, mobile app marketing and SaaS. Currently Growth advisor to the World Economic Form (WEF) project UpLink and early-stage influencer marketing platform Pinfluencer.

Available for consultancy and public speaking opportunities. Connect on LinkedIn or Twitter.

AREAS OF EXPERTISE
Leadership
& Team Management
  • Leading growth teams across AARRR
  • KPIs, reports / dashboards
  • Playbooking: Briefs & strategy documents
  • Branding
  • Agency relations (client-side)
  • Digital & operational transformation


  • Growth
    & AARRR Funnel
  • Acquisition / Demand Gen.
  • Retention / Referrals
  • CRO (conversion rate optimisation)
  • User journeys / Touchpoint optimisation
  • CRM / lifecycle engagement
  • SEM / PPC, ASO, SEO, CRM / Email, Social


  • Product Marketing
    & Brand Development
  • Positioning
  • Messaging
  • Audience insights
  • Content strategy
  • PR and media relations


  • QUALITIES
    • Strengths: Strategic, Learner, Futuristic, Focus, Relator*
    • Strategic, creative, innovative
    • Analytical & data-driven
    • Data storytelling
    • Leadership & team management
    • Presenting & Public Speaking
    • Leading creative workshops
    • Bilingual; native-level English and German
    • Team player
    • Approachable, trustworthy, easy-going personality

    *Results from Live Nation & Clifton Strengths Test

    Tools
    • Adobe Omniture
    • Amplitude
    • App Annie
    • HotJar
    • Salesforce Marketing Cloud
    • Facebook Ads
    • Google Ads, AdSense
    • Google Analytics & Search Console
    • Hubspot CRM
    • Oracle Maxymiser
    • Segment
    • SEM Rush
    • Trello, Jira, Confluence, Slack, Aha!
    COURSES
    WHERE I GO: SEMINARS
    WHAT I DO: MEETUPS

    Recommendations

    “Passionate. Innovative. Competent. Cornel is driving his area with authority and conviction. He is interested in trying new opportunities and continuing to develop the successful initiatives in place. I have been lucky to experience Cornel’s expertise around branding, CRM and marketing while working on common projects over the last couple of years. I gladly recommend Cornel to anyone.”

    Yaël Carrara
    Product Manager CRM (Ticketmaster Intl. / Live Nation)

    “(…) Cornel is an unquestionable expert in his field who frequently hit and exceeded targets – often against market trends. I value Cornel’s enthusiasm and (…) he also taught me a few interesting tricks about Digital Marketing.”

    Zoltan Fodroczi
    Senior Insight Analyst (Live Nation) / Founder (Prediction Labs)

    "When I started at Datasine, Cornel was already leading the marketing department. (...) I witnessed both his dedication and ability to grow what was once a one person team to a thriving department - which impacted the growth of Datasine, its public message, and of course its modernisation of brand. (...) Cornel and I collaborated on multiple elements of company growth, and in these interactions I found him to be highly knowledgeable, capable, and driven to succeed. I truly enjoyed my time working with Cornel, and would happily recommend him as both a co-worker, but even more importantly a Marketing Director. Both his skill set, and amiable nature, are truly second to none."

    Indy Abai
    CEO | Sales Leader | Trainer & Coach

    "Cornel has been my manager at Datasine (...) and from day one I’ve found his zest for growth marketing incredibly inspiring. (He’s) helped me gain a much better understanding of the mechanics of marketing and content strategy - and actually got me excited by writing marketing copy which I didn’t know was possible! Cornel is eternally patient and asks all the right questions. (He) has been the driving force behind our brilliant new brand and content strategy, and an enormously supportive boss. He’s been instrumental in my transition from being just a content writer to someone who is confident wearing many hats."

    Caitlin Stanway-Williams
    Editor and B2B Journalist (Datasine)

    “I’ve had the pleasure of working alongside Cornel for some time while at Ticketmaster. Cornel’s holistic approach is something quite refreshing. His creative ideas, strategic thinking, and clear approach make Cornel a very approachable person to work with. His on-trend knowledge of content architecture and SEO paves the way for an exceptional leader in multi-channel marketing.”

    Olivier Balaguer
    UI Designer & Front-End Developer

    “Cornel is an inspirational thought leader with natural leadership skills. He’s very knowledgable and creative; always with a positive attitude and an absolute pleasure to work with.”

    Claire Whittingham
    Managing Director (Google Squared-Online - AVADO)

    “Cornel is competent and creative. With his professional attitude and ability to handle several projects at once, Cornel has added great value to GET ME IN! and Ticketmaster. Above all, Cornel is a joy to work with and a real asset to the team.”

    Niall Moody
    UK Trading Director (Nano Interactive)

    “Cornel is very reliable and committed. His approach is proactive and hands on. We successfully worked together on the expansion of Ticketmaster’s Resale sites to increase our market share across Europe.”

    Wendy Leenes
    Marketing Manager (GET ME IN! Ltd.)

    Courses & Certifications

    I graduated the Google Squared Online (AVADO) Digital Business Leadership program in October 2016 in the top 10% of my class and received the distinction Inspirational Thought Leader amongst 180+ peers and a nomination as Digital Champion of the Year.

    "Cornel is an inspirational thought leader with natural leadership skills. He’s very knowledgable and creative; always with a positive attitude and an absolute pleasure to work with." (Google Squared-Online AVADO)

    "Awesome, awesome dude to work with. Couldn’t have asked for a better team-mate! Well done." (Ryan Roberts)

    "Saved us a few times!!!" (Mehdi Ramzi)

    "Well deserved!" (Kasia Wisniewska)