Header Top Image cornel lazar - cutout Cornel Lazar Growth & Brand

About me

Confident, creative and commercially-focused marketing leader. 10+ years of growth and brand building experience at high-growth startups and global enterprises across FMCG / DTC, Marketplaces – B2C & B2B.

Currently Marketing Director at Datasine, previously Growth Marketing Director / PMM at Culture Trip.

I’m taking an analytical, data-driven approach that has acquisition, retention and scalability on the mind and a seamless brand / user experience at the heart. My aim is to transform brands into experiences users love.

Areas of expertise: Forming and leading multi-channel growth teams across AARRR-funnel (acquisition & retention), product marketing, brand development, positioning, audience insights, segmentation, CRM / Customer Engagement, paid marketing (search, PPC, media), content strategy, leadership & team management, PR / media relations.

I frequently seek to anticipate and inspire with an entrepreneurial can-do attitude whilst driving innovation with a passion for digital transformation.

Google Squared-Online graduate in Digital Business with distinction for inspirational thought leadership and Digital Champion of the Year.

Available for consultancy and public speaking opportunities. Connect on LinkedIn, Twitter or email.

  • Strengths: Strategic, Learner, Futuristic, Focus, Relator*
  • Strategic, creative, innovative
  • Analytical & data-driven
  • Data storytelling
  • Leadership & team management
  • Presenting & Public Speaking
  • Leading creative workshops
  • Bilingual; native-level English and German
  • Team player
  • Approachable, trustworthy, easy-going personality

*Results from Live Nation & Clifton Strengths Test

  • AARRR funnel
    • Acquisition / Demand Gen.
    • Retention / Referrals
    • User journeys
    • CRO (conversion rate optimisation) /
      Touch point optimisation
  • Agency relations (client-side)
  • Branding
  • Product Marketing and Brand development
    (positioning, messaging, audience insights)
  • Content Strategy
  • CRM / User engagement
  • Digital- and operational transformation
  • Forming / scaling A+ marketing teams
  • Growth marketing
  • Growth channel / paid, owned & earned:
    (SEM / PPC, ASO, SEO, CRM / Email, Social)
  • Playbooking: Briefs & strategy documents
  • Reporting and dashboards
  • Social Media Strategy
  • Adobe Omniture
  • Adobe Photoshop, Illustrator, Dreamweaver, After Effects
  • Salesforce Marketing Cloud and Krux DMP
  • Facebook Ads / Business Manager
  • Google Ads
  • Google Analytics, Search Console
  • Google AdWords, AdSense
  • Majestic SEO
  • Hootsuite
  • Hubspot CRM
  • Trello, Jira, Confluence, Slack, Aha!
  • WordPress
  • HTML & CSS


“Passionate. Innovative. Competent. Cornel is driving his area with authority and conviction. He is interested in trying new opportunities and continuing to develop the successful initiatives in place. I have been lucky to experience Cornel’s expertise around branding, CRM and marketing while working on common projects over the last couple of years. I gladly recommend Cornel to anyone.”

Yaël Carrara
Product Manager CRM (Ticketmaster Intl. / Live Nation)

“(…) Cornel is an unquestionable expert in his field who frequently hit and exceeded targets – often against market trends. I value Cornel’s enthusiasm and (…) he also taught me a few interesting tricks about Digital Marketing.”

Zoltan Fodroczi
Senior Insight Analyst (Live Nation) / Founder (Prediction Labs)

"When I started at Datasine, Cornel was already leading the marketing department. (...) I witnessed both his dedication and ability to grow what was once a one person team to a thriving department - which impacted the growth of Datasine, its public message, and of course its modernisation of brand. (...) Cornel and I collaborated on multiple elements of company growth, and in these interactions I found him to be highly knowledgeable, capable, and driven to succeed. I truly enjoyed my time working with Cornel, and would happily recommend him as both a co-worker, but even more importantly a Marketing Director. Both his skill set, and amiable nature, are truly second to none."

Indy Abai
CEO | Sales Leader | Trainer & Coach

"Cornel has been my manager at Datasine (...) and from day one I’ve found his zest for growth marketing incredibly inspiring. (He’s) helped me gain a much better understanding of the mechanics of marketing and content strategy - and actually got me excited by writing marketing copy which I didn’t know was possible! Cornel is eternally patient and asks all the right questions. (He) has been the driving force behind our brilliant new brand and content strategy, and an enormously supportive boss. He’s been instrumental in my transition from being just a content writer to someone who is confident wearing many hats."

Caitlin Stanway-Williams
Editor and B2B Journalist (Datasine)

“I’ve had the pleasure of working alongside Cornel for some time while at Ticketmaster. Cornel’s holistic approach is something quite refreshing. His creative ideas, strategic thinking, and clear approach make Cornel a very approachable person to work with. His on-trend knowledge of content architecture and SEO paves the way for an exceptional leader in multi-channel marketing.”

Olivier Balaguer
UI Designer & Front-End Developer

“Cornel is an inspirational thought leader with natural leadership skills. He’s very knowledgable and creative; always with a positive attitude and an absolute pleasure to work with.”

Claire Whittingham
Managing Director (Google Squared-Online - AVADO)

“Cornel is competent and creative. With his professional attitude and ability to handle several projects at once, Cornel has added great value to GET ME IN! and Ticketmaster. Above all, Cornel is a joy to work with and a real asset to the team.”

Niall Moody
UK Trading Director (Nano Interactive)

“Cornel is very reliable and committed. His approach is proactive and hands on. We successfully worked together on the expansion of Ticketmaster’s Resale sites to increase our market share across Europe.”

Wendy Leenes
Marketing Manager (GET ME IN! Ltd.)

Courses & Certifications

I graduated the Google Squared Online (AVADO) Digital Business Leadership program in October 2016 in the top 10% of my class and received the distinction Inspirational Thought Leader amongst 180+ peers and a nomination as Digital Champion of the Year.

"Cornel is an inspirational thought leader with natural leadership skills. He’s very knowledgable and creative; always with a positive attitude and an absolute pleasure to work with." (Google Squared-Online AVADO)

"Awesome, awesome dude to work with. Couldn’t have asked for a better team-mate! Well done." (Ryan Roberts)

"Saved us a few times!!!" (Mehdi Ramzi)

"Well deserved!" (Kasia Wisniewska)