How to Achieve Content Marketing Success
Startup, scale-up or enterprise: Discover content marketing and how you can integrate it into your marketing mix. Start your transformation to a customer-centric marketing and sales approach.
Highly experienced user-centric Marketing consultant. Driven by delivering innovation and facilitating digital transformation across organisations. Currently Senior Growth Architect at BCG Digital Ventures.
Full-funnel E2E approach with specialisation in CRO, CRM / lifecycle marketing with B2C and B2B marketplaces with e-commerce startups and scale-ups.
Reforge and Google Squared-Online alumni with distinction for inspirational thought leadership and nomination as Digital Champion.
Contact me for consultancy and speaking opportunities.
Certifications & Courses
I’m a Reforge and Google Squared-Online alumni.
I graduated the Digital Business Leadership program in October 2016 in the top 10% of my class with distinction as Inspirational thought leader and nomination as Digital Champion amongst my 180+ peers.
Reforge
Certification for completing the Reforge Advanced Growth Strategy program (Spring 2022)
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Certification for completing the Reforge Retention & Engagement program (Summer 2022)
Google Squared-Online (AVADO)
  | Team feedback “Awesome, awesome dude to work with. Couldn’t have asked for a better team-mate! Well done.” “Saved us a few times!!!” “Well deserved!” |
📚 Blog Posts
Mastering Product-Led Growth: What is PLG and how to Model for Sustainable Growth
Discover what Product-Led Growth (PLG) is and how to make it work for you and how to build your Growth model and flywheels.
What is Growth: It’s Role, Mandate & Strategies
Growth has become a buzzword: Different meanings to different people in different continents. Let’s pick up the pieces. What is Growth. What it’s not. Why you need a Growth team!
Solving Retention Through Onboarding Loops
Many businesses focus solely on acquiring new customers rather than keeping existing ones. This article explores how focusing on activation during onboarding can solve retention issues.
How to develop a consistent and compelling Tone of Voice for your Brand
Learn how to create a consistent and compelling tone of voice for your brand. Forge emotional connections, stand out and differentiate from competitors.