CORNEL LAZAR
Leadership. Innovation. Disruption. Change.
Highly experienced user-centric Growth consultant. Driven by delivering innovation and facilitating digital transformation across an organisation. Fractional CMO and Head of Growth, previously Senior Growth Architect at BCG Digital Ventures.
Full-funnel E2E approach with specialisation in CRO, Product Marketing, CRM / lifecycle growth for digital products across B2C and B2B with passion for marketplaces and e-commerce startups and scale-ups.
Reforge and Google Squared-Online alumni with distinction for inspirational thought leadership and nomination as Digital Champion.
Contact me for consultancy and speaking opportunities.
Certifications & Courses
I’m a Reforge and Google Squared-Online alumni.
I graduated the Digital Business Leadership program in October 2016 in the top 10% of my class with distinction as Inspirational thought leader and nomination as Digital Champion amongst my 180+ peers.
Reforge
Certification for completing the Reforge Advanced Growth Strategy program (Spring 2022)
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Certification for completing the Reforge Retention & Engagement program (Summer 2022)
Google Squared-Online (AVADO)
  | Team feedback “Awesome, awesome dude to work with. Couldn’t have asked for a better team-mate! Well done.” “Saved us a few times!!!” “Well deserved!” |
📚 Blog Posts
Articles and thoughts written by me on topics and subject matters I work on and care about.
How to Conduct Competitor Research and Focus on What Matters
Everything CMO, PMMs and startup founders need to know about conducting a competitor analysis with actionable key insights to calibrate your growth strategy.
Scaling Up: Driving Sustainable Growth by Mastering Key Growth Metrics
Achieve sustainable growth with data-driven decisions guided by key metrics. Move from vanity and siloed reporting to a deep view into your startup’s granular mechanics across acquisition and retention.
Optimise your SaaS PPC marketing strategy
Boost new life into your tired paid B2B SaaS marketing. Structure your PPC strategy user centric by aligning branded v non-branded creatives tactically along the acquisition funnel.
How to increase demo requests for your SaaS
Innovate how you offer personal demos to your prospects by empowering them to explore your product independently. Learn how to drive up demo requests!