What is Growth: Its Role, Mandate & Strategies
Growth has become a buzzword with different meanings to different people in different continents. Let’s untangle the web: What is Growth. What it’s not. And why you need a Growth…
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CORNEL LAZAR
Leadership. Innovation. Disruption. Change.
Experienced VP Growth and advisor to tech startups; ex-BCG Digital Ventures (now BCGx).
I’m passionate about partnering with innovative, purpose-led organisations, in particular e-commerce and marketplaces across B2C and B2B.
My expertise is in scaling products, building brands and driving digital transformation. My approach is a data-driven optimisation and orchestration of the Growth engine with the focus obsessively on user enablement across the AARRR spectrum.
Reforge alumni and recognised as an inspirational thought leader and Digital Champion by Google Squared.
Contact me for fractional CMO support, consultancy and speaking engagements. Let’s explore how I can add value to your organisation.
CORNEL LAZAR
Leadership. Innovation. Disruption. Change.
Experienced VP Growth and advisor to tech startups; ex-BCG Digital Ventures (now BCGx).
I’m passionate about partnering with innovative, purpose-led organisations, in particular e-commerce and marketplaces across B2C and B2B.
My expertise is in scaling products, building brands and driving digital transformation. My approach is a data-driven optimisation and orchestration of the Growth engine with the focus obsessively on user enablement across the AARRR spectrum.
Reforge alumni and recognised as an inspirational thought leader and Digital Champion by Google Squared.
Contact me for fractional CMO support, consultancy and speaking engagements. Let’s explore how I can add value to your organisation.
Certifications & Courses
Reforge and Google Squared-Online alumni.
I graduated the Digital Business Leadership program in the top 10% of my cohort with distinction as Inspirational thought leader and nomination as Digital Champion amongst 180+ peers.
Reforge
Certification for completing the Reforge Advanced Growth Strategy program (Spring 2022)
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Certification for completing the Reforge Retention & Engagement program (Summer 2022)
Google Squared-Online (AVADO)
  | Team feedback “Awesome, awesome dude to work with. Couldnβt have asked for a better team-mate! Well done.” “Saved us a few times!!!” “Well deserved!” |
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π Blog Posts
Words and thoughts on topics I care about are my own. Any guest author contributions are explicitly stated.Β
Growth Experimentation: How to build a testing and optimisation culture
When and how to transition from siloed growth hacking to a structured, objective-based experimentation culture based on frameworks and best practices for achieving predictable, sustainable and repeatable growth.
Email automation: 10 customer-focused campaign ideas
Maximise brand engagement, foster brand-love and drive conversions with effective email automation; from abandoned carts to customer re-engagement and beyond.
How to Increase Demo Requests: Transitioning to PLG and Customer-Led Buying
Learn about customer-led buying models and how they can help increase demo requests. Drive SaaS growth by giving your Leads greater control and a positive experience while keeping a human…
The difference between OKRs and KPIs: Cutting Through the Confusion
Demystifying the difference between OKRs and KPIs. OKRs drive strategic focus while KPIs track health. Used together, they align orgs around objectives and measurable outcomes.
How to Conduct Competitor Research and Focus on What Matters
Everything CMO, PMMs and startup founders need to know about conducting a competitor analysis with actionable key insights to calibrate your growth strategy.
Scaling Up: Driving Sustainable Growth by Mastering Key Growth Metrics
Achieve sustainable growth with data-driven decisions guided by key metrics. Move from vanity and siloed reporting to a deep view into your startup’s granular mechanics across acquisition and retention.
What is Growth: Its Role, Mandate & Strategies
Growth has become a buzzword with different meanings to different people in different continents. Let’s untangle the web: What is Growth. What it’s not. And why you need a Growth…
Growth Experimentation: How to build a testing and optimisation culture
When and how to transition from siloed growth hacking to a structured, objective-based experimentation culture based on frameworks and best practices for achieving predictable, sustainable and repeatable growth.
Email automation: 10 customer-focused campaign ideas
Maximise brand engagement, foster brand-love and drive conversions with effective email automation; from abandoned carts to customer re-engagement and beyond.
How to Increase Demo Requests: Transitioning to PLG and Customer-Led Buying
Learn about customer-led buying models and how they can help increase demo requests. Drive SaaS growth by giving your Leads greater control and a positive experience while keeping a human…
The difference between OKRs and KPIs: Cutting Through the Confusion
Demystifying the difference between OKRs and KPIs. OKRs drive strategic focus while KPIs track health. Used together, they align orgs around objectives and measurable outcomes.
How to Conduct Competitor Research and Focus on What Matters
Everything CMO, PMMs and startup founders need to know about conducting a competitor analysis with actionable key insights to calibrate your growth strategy.
Scaling Up: Driving Sustainable Growth by Mastering Key Growth Metrics
Achieve sustainable growth with data-driven decisions guided by key metrics. Move from vanity and siloed reporting to a deep view into your startup’s granular mechanics across acquisition and retention.
Growth Terminology Wiki
This Growth Terminology Wiki provides a comprehensive collection of definitions and concepts related to business growth.
SaaS Leads Modeller: How to Calculate Lead Generation Targets
Are you struggling setting sensible sales targets and budgets? My SaaS Leads Modeller helps identify baselines for CPC and marketing budget. Establish how many visits
Equity Offer Calculator (Stock & Shares Option)
Free access to my Equity Offer Calculator to help you understand the true value of a job’s shares and equity package. Learn which key questions