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CORNEL LAZAR
Leadership. Innovation. Disruption. Change.
Highly experienced user-centric Growth consultant. Driven by delivering innovation and facilitating digital transformation across an organisation. Fractional CMO and Head of Growth, previously Senior Growth Architect at BCG Digital Ventures.
Full-funnel E2E approach with specialisation in CRO, Product Marketing, CRM / lifecycle growth for digital products across B2C and B2B with passion for marketplaces and e-commerce startups and scale-ups.
Reforge and Google Squared-Online alumni with distinction for inspirational thought leadership and nomination as Digital Champion.
Contact me for consultancy and speaking opportunities.
Certifications & Courses
I’m a Reforge and Google Squared-Online alumni.
I graduated the Digital Business Leadership program in October 2016 in the top 10% of my class with distinction as Inspirational thought leader and nomination as Digital Champion amongst my 180+ peers.
Reforge
Certification for completing the Reforge Advanced Growth Strategy program (Spring 2022)
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Certification for completing the Reforge Retention & Engagement program (Summer 2022)
Google Squared-Online (AVADO)
  | Team feedback “Awesome, awesome dude to work with. Couldn’t have asked for a better team-mate! Well done.” “Saved us a few times!!!” “Well deserved!” |
📚 Blog Posts
Articles and thoughts written by me on topics and subject matters I work on and care about.
SaaS Leads Modeller: How to Calculate Lead Generation Targets
Are you struggling setting sensible sales targets and budgets? My SaaS Leads Modeller helps identify baselines for CPC and marketing budget. Establish how many visits need converting into leads and…
The difference between OKRs and KPIs: Cutting Through the Confusion
Demystifying the difference between OKRs and KPIs. OKRs drive strategic focus while KPIs track health. Used together, they align orgs around objectives and measurable outcomes.
How to Conduct Competitor Research and Focus on What Matters
Everything CMO, PMMs and startup founders need to know about conducting a competitor analysis with actionable key insights to calibrate your growth strategy.