Marketing Strategy – Cornel Lazar | Growth & Brand | Strategist

10 Oct 2019

Branding brandpurpose brandvalues corporatebranding rebranding

The story of a rebrand: How to build a brand with a purpose (and set it up for growth opportunities)

Last month we wrapped up the rebrand for London-based AI startup, Datasine. Today I sit down with Datasine’s Content Editor, Caitlin Stanway-Williams to discuss the project and and to share learnings. (This is the first…

Leadership Marketing Strategy

31 Mar 2018

Agile Marketing Change Management Growth Hacking Marketing Strategy Team Management Thought Leadership

What is Agile Marketing: Everything You Need to Know

Agile marketing is the deliberate, long-term application of a specific Agile methodology to manage and improve the way a marketing team gets work done. It requires a strategic vision, as well as short-, medium-, and…

CRM Leadership Marketing Strategy Social Media UX

30 Jun 2017

Brian Solis Business Strategy CRM Digital Transformation Innovation Marketing Strategy

“Why your website sucks” by Brian Solis

Brian Solis, principal analyst and futurist at Altimeter, on how to engage with digitally-savvy consumers.

Leadership Marketing Strategy

13 Nov 2016

Agile Marketing Digital Marketing Digital Transformation Leadership Team Management

Making your marketing organization agile: A step-by-step guide

Everyone wants to be “agile” these days. Here’s how successful companies put together the teams and the capabilities to actually make it happen at scale.

Leadership Marketing Strategy

27 Oct 2016

Change Management Digital Transformation Leadership

How Nokia lost by doing nothing wrong

Nokia CEO ended his speech saying this “we didn’t do anything wrong, but somehow, we lost”.

Marketing Strategy

26 Oct 2016

Content Marketing Cross-Channel Marketing Customer Experience CX Digital Marketing Integrated

Connecting The Digital Dots Of The Customer Experience

Here are a few data points to consider the effects of content and the buyer experience on your business success.

Content Marketing Marketing Strategy

25 Oct 2016

Content Marketing Marketing Strategy Native Advertising

12 challenging trends that should shape your 2017 marketing strategy

Here are what I believe are some of the biggest issues company marketers will be dealing with in 2017,Q

Branding Marketing Strategy Startups

21 Oct 2016

Brand Awareness Brand Identity Branding Business Strategies Startup

Why Startups Should Focus On Brand Building From Day 1

Originally published on Inc42 by Rohit Taneja. It’s a proven fact that consumers buy brands, they don’t buy products. You wouldn’t see queues outside an Apple store otherwise before the Iphone launch. It’s the power of…

Marketing Strategy Startups

20 Oct 2016

Business Models KPIs Marketplaces Peer-to-Peer Marketplace

10 Marketplace KPIs That Matter

Marketplaces are incredibly powerful. They are taking every aspect of our economy by storm and changing how goods and services are discovered, priced and delivered. Yet achieving liquidity and crossing transactions is really hard.

Leadership Marketing Strategy Startups

20 Oct 2016

Leadership Lean Startup Startup Team Management

The Rudder Fallacy – Adopting Lean Startup Principles

Running a lean team is a lot like getting in a crew boat. It’s an overused analogy so let’s skip the obvious parts, I’d like to talk about the rudder. And I’d like to talk…