Marketing Strategy – Growth and Brand

The story of a rebrand: How to build a brand with a purpose (and set it up for growth opportunities)

Last month we wrapped up the rebrand for London-based AI startup, Datasine. Today I sit down with Datasine’s Content Editor, Caitlin Stanway-Williams to discuss the project and and to share learnings. (This is the first…

10 Oct 2019

What is Agile Marketing: Everything You Need to Know

Post by: clazar in Leadership Marketing Strategy

Agile marketing is the deliberate, long-term application of a specific Agile methodology to manage and improve the way a marketing team gets work done. It requires a strategic vision, as well as short-, medium-, and…

31 Mar 2018

“Why your website sucks” by Brian Solis

Post by: clazar in CRM Leadership Marketing Strategy Social Media UX

Brian Solis, principal analyst and futurist at Altimeter, on how to engage with digitally-savvy consumers.

30 Jun 2017

Making your marketing organization agile: A step-by-step guide

Post by: clazar in Leadership Marketing Strategy

Everyone wants to be “agile” these days. Here’s how successful companies put together the teams and the capabilities to actually make it happen at scale.

13 Nov 2016

How Nokia lost by doing nothing wrong

Post by: clazar in Leadership Marketing Strategy

Nokia CEO ended his speech saying this “we didn’t do anything wrong, but somehow, we lost”.

27 Oct 2016

Connecting The Digital Dots Of The Customer Experience

Post by: clazar in Marketing Strategy

Here are a few data points to consider the effects of content and the buyer experience on your business success.

26 Oct 2016

12 challenging trends that should shape your 2017 marketing strategy

Post by: clazar in Content Marketing Marketing Strategy

Here are what I believe are some of the biggest issues company marketers will be dealing with in 2017,Q

25 Oct 2016

Why Startups Should Focus On Brand Building From Day 1

Post by: clazar in Branding Marketing Strategy Startups

Originally published on Inc42 by Rohit Taneja. It’s a proven fact that consumers buy brands, they don’t buy products. You wouldn’t see queues outside an Apple store otherwise before the Iphone launch. It’s the power of…

21 Oct 2016

10 Marketplace KPIs That Matter

Post by: clazar in Marketing Strategy Startups

Marketplaces are incredibly powerful. They are taking every aspect of our economy by storm and changing how goods and services are discovered, priced and delivered. Yet achieving liquidity and crossing transactions is really hard.

20 Oct 2016

The Rudder Fallacy – Adopting Lean Startup Principles

Post by: clazar in Leadership Marketing Strategy Startups

Running a lean team is a lot like getting in a crew boat. It’s an overused analogy so let’s skip the obvious parts, I’d like to talk about the rudder. And I’d like to talk…

20 Oct 2016