The rudder fallacy: Adopting lean startup principles
Learn why blindly following Lean Startup principles may not be the best strategy for your business. Avoid the “rudder fallacy” and make informed decisions.
Guest Author
13 April 2022
📌 Pinned Article
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How Nokia lost the battle without doing anything (wrong)
Learn how Nokia’s lack of innovation and failure to adapt to changing market trends led to its downfall in the smartphone industry. A warning to us all.
Cornel Lazar
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CRM in the age of data: Why CMOs are buddying up to big data
Discover how big data is transforming CRM and why CMOs are teaming up with data analysts to make data-driven decisions in the age of customer experience.
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11 March 2022
What is Agile Marketing: Everything You Need to Know
Discover agile marketing in this comprehensive guide. Learn how to stay ahead of the competition and achieve your marketing goals applying agile methodologies.
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🧭 Leadership
Growth Experimentation: How to build a testing and optimisation culture
When and how to transition from siloed growth hacking to a structured, objective-based experimentation culture based on frameworks and best practices for achieving predictable, sustainable and repeatable growth.
Cornel Lazar
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The rudder fallacy: Adopting lean startup principles
Learn why blindly following Lean Startup principles may not be the best strategy for your business. Avoid the “rudder fallacy” and make informed decisions.
Guest Author
13 April 2022
How Nokia lost the battle without doing anything (wrong)
Learn how Nokia’s lack of innovation and failure to adapt to changing market trends led to its downfall in the smartphone industry. A warning to us all.
Cornel Lazar
13 March 2022
CRM in the age of data: Why CMOs are buddying up to big data
Discover how big data is transforming CRM and why CMOs are teaming up with data analysts to make data-driven decisions in the age of customer experience.
Guest Author
11 March 2022
What is Agile Marketing: Everything You Need to Know
Discover agile marketing in this comprehensive guide. Learn how to stay ahead of the competition and achieve your marketing goals applying agile methodologies.
Guest Author
8 March 2022
SaaS Leads Modeller: How to Calculate Lead Generation Targets
Are you struggling setting sensible sales targets and budgets? My SaaS Leads Modeller helps identify baselines for CPC and marketing budget. Establish how many visits
Equity Offer Calculator (Stock & Shares Option)
Free access to my Equity Offer Calculator to help you understand the true value of a job’s shares and equity package. Learn which key questions
ChatGPT Prompt Generator for Content Marketing and SEO
Use this free step-by-step ChatGPT prompts generator for achieving high-quality content marketing copy and supporting SEO. Streamline your creative processes with AI now.