The rudder fallacy: Adopting lean startup principles
Learn why blindly following Lean Startup principles may not be the best strategy for your business. Avoid the “rudder fallacy” and make informed decisions.
Guest Author
13 April 2022
📌 Pinned Article
🧭 All Leadership Articles
5 reasons CMOs are failing at ROI
It’s no secret that CMOs struggle to measure the impact of marketing, especially high level metrics like return on investment (ROI). In spite of the explosion of MarTech solutions (3,874 at last count) and the tectonic shift to digital that we all thought would make measurement significantly easier, it’s still hard. We have more data. We have more technology. But we don’t have any more insight into how all of the MarComm pieces roll up into real business results.
Guest Author
13 March 2022
How Nokia lost the battle without doing anything (wrong)
Learn how Nokia’s lack of innovation and failure to adapt to changing market trends led to its downfall in the smartphone industry. A warning to us all.
Cornel Lazar
13 March 2022
CRM in the age of data: Why CMOs are buddying up to big data
Discover how big data is transforming CRM and why CMOs are teaming up with data analysts to make data-driven decisions in the age of customer experience.
Guest Author
11 March 2022
What is Agile Marketing: Everything You Need to Know
Discover agile marketing in this comprehensive guide. Learn how to stay ahead of the competition and achieve your marketing goals applying agile methodologies.
Guest Author
8 March 2022
🧭 Leadership
The Leadership Spectrum: Balancing Different Styles for Team Success
My journey through tech startups taught me that versatile leadership styles determine organisational success and team wellbeing. Learning from both inspiring mentors and witnessing leadership failures, I’ve adopted adaptive approaches that transform traditional leadership patterns for the better.
Cornel Lazar
7 April 2025
The rudder fallacy: Adopting lean startup principles
Learn why blindly following Lean Startup principles may not be the best strategy for your business. Avoid the “rudder fallacy” and make informed decisions.
Guest Author
13 April 2022
5 reasons CMOs are failing at ROI
It’s no secret that CMOs struggle to measure the impact of marketing, especially high level metrics like return on investment (ROI). In spite of the explosion of MarTech solutions (3,874 at last count) and the tectonic shift to digital that we all thought would make measurement significantly easier, it’s still hard. We have more data. We have more technology. But we don’t have any more insight into how all of the MarComm pieces roll up into real business results.
Guest Author
13 March 2022
How Nokia lost the battle without doing anything (wrong)
Learn how Nokia’s lack of innovation and failure to adapt to changing market trends led to its downfall in the smartphone industry. A warning to us all.
Cornel Lazar
13 March 2022
CRM in the age of data: Why CMOs are buddying up to big data
Discover how big data is transforming CRM and why CMOs are teaming up with data analysts to make data-driven decisions in the age of customer experience.
Guest Author
11 March 2022
What is Agile Marketing: Everything You Need to Know
Discover agile marketing in this comprehensive guide. Learn how to stay ahead of the competition and achieve your marketing goals applying agile methodologies.
Guest Author
8 March 2022
Equity Offer Calculator (Stock & Shares Option)
Free access to my Equity Offer Calculator to help you understand the true value of a job’s shares and equity package. Learn which key questions
SaaS Leads Modeller: How to Calculate Lead Generation Targets
Are you struggling setting sensible sales targets and budgets? My SaaS Leads Modeller helps identify baselines for CPC and marketing budget. Establish how many visits
ChatGPT Prompt Generator for Content Marketing and SEO
Use this free step-by-step ChatGPT prompts generator for achieving high-quality content marketing copy and supporting SEO. Streamline your creative processes with AI now.