Online Marketplaces: Their Business Models And Types To Manage Supply And Demand
Discover how online marketplaces work with their business models, types, and strategies for effective supply and demand management. Read on for insights and examples.
Pricing 101: What pricing strategy to deploy and when
Maximise revenue with effective pricing strategies. Learn cost-based, value-based, dynamic, and psychological pricing techniques in this guide for senior marketers.
The rudder fallacy: Adopting lean startup principles
Learn why blindly following Lean Startup principles may not be the best strategy for your business. Avoid the “rudder fallacy” and make informed decisions.
How Nokia lost the battle without doing anything (wrong)
Learn how Nokia’s lack of innovation and failure to adapt to changing market trends led to its downfall in the smartphone industry. A warning to us all.
CRM in the age of data: Why CMOs are buddying up to big data
Discover how big data is transforming CRM and why CMOs are teaming up with data analysts to make data-driven decisions in the age of customer experience.