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Category Archives: Business Strategy

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Online Marketplaces: Their Business Models And Types To Manage Supply And Demand

Business StrategyBy Cornel Lazar24 April 2023

Discover how online marketplaces work with their business models, types, and strategies for effective supply and demand management. Read on for insights and examples.

Pricing 101: What pricing strategy to deploy and when

Business StrategyBy Cornel Lazar21 September 2022

Maximise revenue with effective pricing strategies. Learn cost-based, value-based, dynamic, and psychological pricing techniques in this guide for senior marketers.

The rudder fallacy: Adopting lean startup principles

Business StrategyBy Guest Author13 April 2022

Learn why blindly following Lean Startup principles may not be the best strategy for your business. Avoid the “rudder fallacy” and make informed decisions.

Have you ever heard the story of Nokia CEO's emotional speech during the announcement of their acquisition by Microsoft? Learn how their failure to adapt serves as a warning to us all.

How Nokia lost the battle without doing anything (wrong)

Business StrategyBy Cornel Lazar13 March 2022

Learn how Nokia’s lack of innovation and failure to adapt to changing market trends led to its downfall in the smartphone industry. A warning to us all.

CRM in the age of data: Why CMOs are buddying up to big data

Business StrategyBy Guest Author11 March 2022

Discover how big data is transforming CRM and why CMOs are teaming up with data analysts to make data-driven decisions in the age of customer experience.

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