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Protected: Growth Experimentation: How to build a testing and optimisation culture

Growth (AARRR), LeadershipBy Cornel Lazar17 September 2023

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Scaling Up - Driving Sustainable Growth - Mastering Key Growth Metrics

Scaling Up: Driving Sustainable Growth by Mastering Key Growth Metrics

Growth (AARRR), Marketing StrategyBy Cornel Lazar19 June 2023

Achieve sustainable growth with data-driven decisions guided by key metrics. Move from vanity and siloed reporting to a deep view into your startup’s granular mechanics across acquisition and retention.

Optimise your SaaS PPC marketing strategy

Growth (AARRR)By Cornel Lazar12 June 2023

Boost new life into your tired paid B2B SaaS marketing. Structure your PPC strategy user centric by aligning branded v non-branded creatives tactically along the acquisition funnel.

How to increase demo requests for your SaaS

Growth (AARRR), Product Marketing (PMM)By Cornel Lazar6 June 2023

Innovate how you offer personal demos to your prospects by empowering them to explore your product independently. Learn how to drive up demo requests!

How to Achieve Content Marketing Success

How to Achieve Content Marketing Success

Growth (AARRR), Marketing StrategyBy Cornel Lazar28 May 2023

Startup, scale-up or enterprise: Discover content marketing and how to integrate it into your marketing mix. Start your transformation to a customer-centric marketing and sales approach.

Mastering Product-Led Growth: What is PLG and how to Model for Sustainable Growth

Growth (AARRR), Product StrategyBy Cornel Lazar21 May 2023

Discover what Product-Led Growth (PLG) is and how to make it work for you and how to build your Growth model and flywheels.

What Is Growth - Role, Mandate And Strategies

What is Growth: It’s Role, Mandate & Strategies

Growth (AARRR)By Cornel Lazar17 May 2023

Growth has become a buzzword: Different meanings to different people in different continents. Let’s pick up the pieces. What is Growth. What it’s not. Why you need a Growth team!

Solving Retention Through Onboarding Loops

Growth (AARRR)By Cornel Lazar15 May 2023

Many businesses focus solely on acquiring new customers rather than keeping existing ones. This article explores how focusing on activation during onboarding can solve retention issues.

Foundation and Framework for Sustainable Growth

Growth (AARRR)By Cornel Lazar8 May 2023

Move from Growth Hacking to sustainable and repeatable Growth with strategic frameworks. Explore the meaning of growth and discover how to embed it into your team and wider corporate culture.

Unlocking Growth: Best practices for building effective Growth dashboards

Growth (AARRR)By Cornel Lazar8 May 2023

How do you build actionable dashboards for Growth? What KPI to track? This article provides best practices for building effective Growth dashboards.

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