The rudder fallacy: Adopting lean startup principles
Learn why blindly following Lean Startup principles may not be the best strategy for your business. Avoid the “rudder fallacy” and make informed decisions.
Learn why blindly following Lean Startup principles may not be the best strategy for your business. Avoid the “rudder fallacy” and make informed decisions.

Discover how Airbnb’s use of design thinking turned their business around, taking them from a failing startup to a billion-dollar success story.

Discover what Product-Led Growth (PLG) is and how to make it work for you and how to build your Growth model and flywheels.
Learn why blindly following Lean Startup principles may not be the best strategy for your business. Avoid the “rudder fallacy” and make informed decisions.

Discover how Airbnb’s use of design thinking turned their business around, taking them from a failing startup to a billion-dollar success story.

Free access to my Equity Offer Calculator to help you evaluate the real value of a jobโs shares or stock-option package. Gain clarity. Ask the

Use my free SaaS Leads Modeller to set data-driven sales and marketing goals. Identify conversion rates, CPC baselines, and lead requirements to build realistic forecasts

A comprehensive collection of definitions and concepts that shape modern growth, marketing and product.