ICP for SaaS: A Practical Framework to Define Your Ideal Customer Profile
Learn how B2B SaaS teams define an ideal customer profile: a five-step ICP framework, personas, and ways to operationalise ICP for growth.
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Leadership · Innovation · Change
Cornel Lazar
Marketing leader at the intersection of Growth and Brand, driving innovation, scale, and positive transformation.
I enjoy partnering with ambitious organisations that want to change the game – redesigning your marketing functions, reshaping your growth strategies, and reimagining how your products scale and customers connect in a digital-first world.
My approach to change aligns people with processes and tools to develop strategies and functions anchored on data, creativity and innovative tech to unlock growth across the AARRR spectrum for user & brand excellence.
Marketing leader at the intersection of Growth and Brand, driving innovation, scale, and positive transformation.
I enjoy partnering with ambitious organisations that want to change the game – redesigning your marketing functions, reshaping your growth strategies, and reimagining how your products scale and customers connect in a digital-first world.
My approach to change aligns people with processes and tools to develop strategies and functions anchored on data, creativity and innovative tech to unlock growth across the AARRR spectrum for user & brand excellence.
Insights · Frameworks · Playbooks
Insights · Frameworks · Playbooks
📚 Articles ( 49 )
Marketing is evolving fast and can feel overwhelming. Sometimes described as being
- Part science.
- Part creativity.
- Part experience.
… and a sprinkle of magic.
Here on my blog, I go beyond the surface, sharing practical insights, frameworks, and playbooks drawn from my work to help make sense of today’s marketing challenges.
The Leadership Spectrum: Balancing Different Styles for Team Success
My journey through tech startups taught me that versatile leadership styles determine organisational success and team wellbeing. Learning from both…
Growth Experimentation: How to build a testing and optimisation culture
When and how to transition from siloed growth hacking to a structured, objective-based experimentation culture based on frameworks and best…
The best GPT Prompt Generator for Content Marketing with SEO
Cornel Lazar
Use my free step-by-step ChatGPT prompts generator for achieving high-quality marketing copy for any type of content in any style, tone and language while supporting SEO. Transform your creative writing processes with LLM AI GPT’s now.
Equity Offer Calculator (Stock & Shares Option)
Cornel Lazar
Free access to my Equity Offer Calculator to help you understand the true value of a job’s shares and equity package. Learn which key questions to ask so you can decide with confidence whether that stocks and shares offer holds
Growth Terminology Wiki
Cornel Lazar
This Growth Terminology Wiki provides a comprehensive collection of definitions and concepts related to business growth.
SaaS Leads Modeller: How to Calculate Lead Generation Targets
Cornel Lazar
Are you struggling setting sensible sales targets and budgets? My SaaS Leads Modeller helps identify baselines for CPC and marketing budget. Establish how many visits need converting into leads and customers. Set realistic targets. Request defensible budgets.