How to find your ICP: Signals that matter
To find your ICP, move beyond firmographics and look at the challenges your prospects face. My framework guides you from research to an actionable ICP.
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Leadership · Innovation · Change
Cornel Lazar
Marketing leader at the intersection of Growth, Brand and Product Marketing, driving innovation, scale, and positive transformation.
I enjoy partnering with ambitious organisations that want to change the game – redesigning your marketing functions, reshaping your growth strategies, and reimagining how your products scale and customers connect in a digital-first world.
My approach to change aligns people with the processes and tools to develop strategies and functions anchored on data, creativity and innovative tech to unlock growth across the AARRR spectrum for user & brand excellence.
Marketing leader at the intersection of Growth, Brand and Product Marketing, driving innovation, scale, and positive transformation.
I enjoy partnering with ambitious organisations that want to change the game – redesigning your marketing functions, reshaping your growth strategies, and reimagining how your products scale and customers connect in a digital-first world.
My approach to change aligns people with the processes and tools to develop strategies and functions anchored on data, creativity and innovative tech to unlock growth across the AARRR spectrum for user & brand excellence.
Insights · Frameworks · Playbooks
Insights · Frameworks · Playbooks
📚 Articles ( 53 )
Marketing is evolving fast and can feel overwhelming. Sometimes described as being
- Part science.
- Part creativity.
- Part experience.
… and a sprinkle of magic.
Here on my blog, I go beyond the surface, sharing practical insights, frameworks, and playbooks drawn from my work to help make sense of today’s marketing challenges.
Content Marketing Metrics That Matter: How to Measure and Prove ROI
In marketing, we measure more data than ever, yet one of the hardest aspects is to prove the true impact…
GEO: Building AI Visibility Strategies for Your Brand
AI-driven search is transforming how audiences discover brands. This article explores the rise of Generative Engine Optimisation (GEO), how it…
The best GPT Prompt Generator for Content Marketing with SEO
Cornel Lazar
Use my free step-by-step ChatGPT prompts generator for achieving high-quality marketing copy for any type of content in any style, tone and language while supporting SEO. Transform your creative writing processes with LLM AI GPT’s now.
SaaS Leads Modeller: Calculate Realistic Lead and Budget Targets
Cornel Lazar
Use my free SaaS Leads Modeller to set data-driven sales and marketing goals. Identify conversion rates, CPC baselines, and lead requirements to build realistic forecasts and defend your budget with confidence.
Understand the Real Value Behind an Equity Offer
Cornel Lazar
Free access to my Equity Offer Calculator to help you evaluate the real value of a job’s shares or stock-option package. Gain clarity. Ask the right questions. Decide with confidence.
Growth Terminology Wiki
Cornel Lazar
A comprehensive collection of definitions and concepts that shape modern growth, marketing and product.