How to write headlines that stand out and drive engagement?
Boost your engagement and conversions with surefire headlines that don’t require you to be a seasoned copywriter or to reinvent the wheel.
How to price your product for customer retention and profitability by defining your value metric
Aligning your pricing with product value will be a hugely determining factor for your users stickiness. They signed up to your product because of the value it offers, and they’ll stay if they’re paying for what they’re getting out of it.
User intent mapping on steroids
User intent is one of the most important parts of Search today. In this article, I explain how to identify it at scale.
The rudder fallacy: Adopting lean startup principles
Originally published on Grasshopperherder by Tristan Kromer. Running a lean team is a lot like getting in a crew boat. (Not a row boat. A crew boat.) I know I know, it takes teamwork and coordination to go anywhere…you have to row together…etc. It’s an overused analogy so let’s skip the obvious parts.. I’d like to talk about…
How to market a product no one understands
The hi-tech world is all about innovation, but selling a spanking new product or service can be a daunting prospect when your target audience has little or no understanding of what it is you do. If you don’t know where to start with marketing your business, here’s my guide to selling a product no one understands.
“Why your website sucks” by Brian Solis
Brian Solis, principal analyst and futurist at Altimeter (the digital analyst group at Prophet), is an award-winning author and sought-after keynote speaker. Solis has worked with many leading brands, start-ups and celebrities to help them develop innovative digital strategies for a 2.0 culture.
10 online marketplace KPIs that matter
Marketplaces are incredibly powerful. They are taking every aspect of our economy by storm and changing how goods and services are discovered, priced and delivered. They work for everything from digital goods to food and lodging to getting a great massage at home! And once they have achieved liquidity, their strong network effects make them hard to displace and hyper-scalable.
5 reasons CMOs are failing at ROI
It’s no secret that CMOs struggle to measure the impact of marketing, especially high level metrics like return on investment (ROI). In spite of the explosion of MarTech solutions (3,874 at last count) and the tectonic shift to digital that we all thought would make measurement significantly easier, it’s still hard. We have more data. We have more technology. But we don’t have any more insight into how all of the MarComm pieces roll up into real business results.
How to build an experimentation culture
To create a culture around testing and experimentation, you have to build from the core of your organization. Incorporate experimentation into your regular processes, and your team will build a strong habit of testing. The more procedural experimentation becomes, the more people will be ready and able to test.
In this article, we’ve highlighted the steps of building an experimentation culture, so you can continuously create great products as a team through iteration.
How Nokia lost by doing nothing wrong
Nokia CEO ended his speech saying this “we didn’t do anything wrong, but somehow, we lost”. Nokia has been a respectable company but they missed out on learning, they missed out on changing, and thus they lost the opportunity at hand to make it big.