Pricing 101: What pricing strategy to deploy and when
Maximise revenue with an effective pricing strategy. In this post I’m looking at some of the most effective pricing strategies and techniques.
Cornel Lazar
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Defining Your Value Metric: A Guide to Pricing Your Product for Customer Retention and Profitability
Discover usage-based pricing and how to define a value metric to calibrate your pricing strategy according to the value of a product. Boost customer retention and profitability.
Cornel Lazar
Understand the Real Value Behind an Equity Offer
Free access to my Equity Offer Calculator to help you evaluate the real value of a jobโs shares or stock-option package. Gain clarity. Ask the
SaaS Leads Modeller: Calculate Realistic Lead and Budget Targets
Use my free SaaS Leads Modeller to set data-driven sales and marketing goals. Identify conversion rates, CPC baselines, and lead requirements to build realistic forecasts
William AI: Generate publish-ready copy โ fast!
William AI is my role-aware copywriting system that removes the usual AI black box and works collaboratively to help marketers, sales teams, and anyone creating
Growth Terminology Wiki
A comprehensive collection of definitions and concepts that shape modern growth, marketing and product.