How to find your ICP: Signals that matter
To find your ICP, move beyond firmographics and look at the challenges your prospects face. My framework guides you from research to an actionable ICP.
Cornel Lazar
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ICP for SaaS: A Practical Framework to Define Your Ideal Customer Profile
Learn how B2B SaaS teams define an ideal customer profile: a five-step ICP framework, personas, and ways to operationalise ICP for growth.
Cornel Lazar
How to Increase Demo Requests: Transitioning to PLG and Customer-Led Buying
Learn about customer-led buying models and how they can help increase demo requests. Drive SaaS growth by giving your Leads greater control and a positive experience while keeping a human element.
Cornel Lazar
Optimise your SaaS PPC marketing strategy
Boost new life into your tired paid B2B SaaS marketing. Structure your PPC strategy user centric by aligning branded v non-branded creatives tactically along the acquisition funnel.
Cornel Lazar
How to increase demo requests for your SaaS
Innovate how you offer personal demos to your prospects by empowering them to explore your product independently. Learn how to drive up demo requests!
Cornel Lazar
How to Achieve Content Marketing Success
Startup, scale-up or enterprise: Discover content marketing and how to integrate it into your marketing mix. Start your transformation to a customer-centric marketing and sales approach.
Cornel Lazar
Mastering Product-Led Growth: What is PLG and how to Model for Sustainable Growth
Discover what Product-Led Growth (PLG) is and how to make it work for you and how to build your Growth model and flywheels.
Cornel Lazar
Lead Scoring: Definitions and Qualification Criteria
Start optimising your lead nurturing approach by qualifying leads at every pipeline stage. Learn about lead scoring and BANT framework for effective qualification.
Cornel Lazar
The Crucial Role of Product Marketing in Cross-Functional PLG Environment
Despite playing a crucial role in cross-functional alignment, Product marketing (PMM) is still very much misunderstood. This article is a primer on what PMM is – and what it’s not.
Cornel Lazar
Pricing 101: What pricing strategy to deploy and when
Maximise revenue with an effective pricing strategy. In this post I’m looking at some of the most effective pricing strategies and techniques.
Cornel Lazar
CRM in the age of data: Why CMOs are buddying up to big data
Discover how big data is transforming CRM and why CMOs are teaming up with data analysts to make data-driven decisions in the age of customer experience.
Guest Author
The Story of a Rebrand (2/2): The 3 Questions to Answer Before You Rebrand
Ensure your rebrand’s success with these 3 critical key factors. Discover key considerations before updating your brand identity and messaging.
Cornel Lazar
The Story of a Rebrand (1/2): How to Build a Purpose-Led Brand
Iβve led several rebrands, and Datasineβs purpose-led brand is one Iβm proud of. Here I break down the frameworks, processes and thinking behind it.
Cornel Lazar
Understand the Real Value Behind an Equity Offer
Free access to my Equity Offer Calculator to help you evaluate the real value of a jobβs shares or stock-option package. Gain clarity. Ask the
SaaS Leads Modeller: Calculate Realistic Lead and Budget Targets
Use my free SaaS Leads Modeller to set data-driven sales and marketing goals. Identify conversion rates, CPC baselines, and lead requirements to build realistic forecasts
Growth Terminology Wiki
A comprehensive collection of definitions and concepts that shape modern growth, marketing and product.
The best GPT Prompt Generator for Content Marketing with SEO
Use my free step-by-step ChatGPT prompts generator for achieving high-quality marketing copy for any type of content in any style, tone and language while supporting