ICP for SaaS: A Practical Framework to Define Your Ideal Customer Profile
Learn how B2B SaaS teams define an ideal customer profile: a five-step ICP framework, personas, and ways to operationalise ICP for growth.
Cornel Lazar
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How to Increase Demo Requests: Transitioning to PLG and Customer-Led Buying
Learn about customer-led buying models and how they can help increase demo requests. Drive SaaS growth by giving your Leads greater control and a positive experience while keeping a human element.
Cornel Lazar
Optimise your SaaS PPC marketing strategy
Boost new life into your tired paid B2B SaaS marketing. Structure your PPC strategy user centric by aligning branded v non-branded creatives tactically along the acquisition funnel.
Cornel Lazar
How to increase demo requests for your SaaS
Innovate how you offer personal demos to your prospects by empowering them to explore your product independently. Learn how to drive up demo requests!
Cornel Lazar
How to Achieve Content Marketing Success
Startup, scale-up or enterprise: Discover content marketing and how to integrate it into your marketing mix. Start your transformation to a customer-centric marketing and sales approach.
Cornel Lazar
Mastering Product-Led Growth: What is PLG and how to Model for Sustainable Growth
Discover what Product-Led Growth (PLG) is and how to make it work for you and how to build your Growth model and flywheels.
Cornel Lazar
Lead Scoring: Definitions and Qualification Criteria
Start optimising your lead nurturing approach by qualifying leads at every pipeline stage. Learn about lead scoring and BANT framework for effective qualification.
Cornel Lazar
The Crucial Role of Product Marketing in Cross-Functional PLG Environment
Despite playing a crucial role in cross-functional alignment, Product marketing (PMM) is still very much misunderstood. This article is a primer on what PMM is – and what it’s not.
Cornel Lazar
Pricing 101: What pricing strategy to deploy and when
Maximise revenue with an effective pricing strategy. In this post I’m looking at some of the most effective pricing strategies and techniques.
Cornel Lazar
CRM in the age of data: Why CMOs are buddying up to big data
Discover how big data is transforming CRM and why CMOs are teaming up with data analysts to make data-driven decisions in the age of customer experience.
Guest Author
The story of a rebrand (Part 2/2): Donβt Rebrand Before Answering These 3 Must-Ask Questions
Ensure your rebrand’s success with these 3 critical key factors. Discover key considerations before updating your brand identity and messaging.
Cornel Lazar
The story of a rebrand (Part 1/2): How to build a brand with a purpose (and set it up for growth opportunities)
Learn how to build a purpose-driven brand and fuel growth opportunities. Cornel Lazar shares his experience leading the rebrand for AI startup Datasine (acquired by Shutterstock).
Cornel Lazar
The best GPT Prompt Generator for Content Marketing with SEO
Use my free step-by-step ChatGPT prompts generator for achieving high-quality marketing copy for any type of content in any style, tone and language while supporting
Growth Terminology Wiki
This Growth Terminology Wiki provides a comprehensive collection of definitions and concepts related to business growth.
SaaS Leads Modeller: How to Calculate Lead Generation Targets
Are you struggling setting sensible sales targets and budgets? My SaaS Leads Modeller helps identify baselines for CPC and marketing budget. Establish how many visits
Equity Offer Calculator (Stock & Shares Option)
Free access to my Equity Offer Calculator to help you understand the true value of a job’s shares and equity package. Learn which key questions