Demystifying the difference between OKRs and KPIs. OKRs drive strategic focus while KPIs track health. Used together, they align orgs around objectives and measurable outcomes.
Achieve sustainable growth with data-driven decisions guided by key metrics. Move from vanity and siloed reporting to a deep view into your startup’s granular mechanics across acquisition and retention.
Startup, scale-up or enterprise: Discover content marketing and how to integrate it into your marketing mix. Start your transformation to a customer-centric marketing and sales approach.
Start optimising your lead nurturing approach by qualifying leads at every pipeline stage. Learn about lead scoring and BANT framework for effective qualification.
How do you build actionable dashboards for Growth? What KPI to track? This article provides best practices for building effective Growth dashboards.
Learn how to improve marketplace liquidity. Understand the key factors impacting marketplace liquidity and discover how to effectively improve it.
Learn how to measure the success of your online marketplace business with essential KPIs: Scale, Margin, Momentum, Activity, Engagement, and Retention. Improve revenue growth and profitability today.
Learn why blindly following Lean Startup principles may not be the best strategy for your business. Avoid the “rudder fallacy” and make informed decisions.
Discover why your website may be underperforming and what you can do to fix it with insights from Brian Solis, the award-winning author and keynote speaker.
Itβs no secret that CMOs struggle to measure the impact of marketing, especially high level metrics like return on investment (ROI). In spite of the explosion of MarTech solutions (3,874 at last count) and the tectonic shift to digital that we all thought would make measurement significantly easier, itβs still hard. We have more data. We have more technology. But we donβt have any more insight into how all of the MarComm pieces roll up into real business results.
Discover agile marketing in this comprehensive guide. Learn how to stay ahead of the competition and achieve your marketing goals applying agile methodologies.
Use my free SaaS Leads Modeller to set data-driven sales and marketing goals. Identify conversion rates, CPC baselines, and lead requirements to build realistic forecasts
A comprehensive collection of definitions and concepts that shape modern growth, marketing and product.
Free access to my Equity Offer Calculator to help you evaluate the real value of a jobβs shares or stock-option package. Gain clarity. Ask the
Use my free step-by-step ChatGPT prompts generator for achieving high-quality marketing copy for any type of content in any style, tone and language while supporting
