Brand Strategy for Mature Markets: Stand Out When Everyone Feels the Same
When every brand claims the same strengths, real differentiation is rare. Learn how to build a brand that conveys relevance, credibility, and long-term value.
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How to develop a consistent and compelling Tone of Voice for your Brand
Learn how to create a consistent and compelling tone of voice for your brand. Forge emotional connections, stand out and differentiate from competitors.
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The story of a rebrand (Part 2/2): Donβt Rebrand Before Answering These 3 Must-Ask Questions
Ensure your rebrand’s success with these 3 critical key factors. Discover key considerations before updating your brand identity and messaging.
Cornel Lazar
The story of a rebrand (Part 1/2): How to build a brand with a purpose (and set it up for growth opportunities)
Learn how to build a purpose-driven brand and fuel growth opportunities. Cornel Lazar shares his experience leading the rebrand for AI startup Datasine (acquired by Shutterstock).
Cornel Lazar
Growth Terminology Wiki
A comprehensive collection of definitions and concepts that shape modern growth, marketing and product.
SaaS Leads Modeller: Calculate Realistic Lead and Budget Targets
Use my free SaaS Leads Modeller to set data-driven sales and marketing goals. Identify conversion rates, CPC baselines, and lead requirements to build realistic forecasts
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Free access to my Equity Offer Calculator to help you evaluate the real value of a jobβs shares or stock-option package. Gain clarity. Ask the
The best GPT Prompt Generator for Content Marketing with SEO
Use my free step-by-step ChatGPT prompts generator for achieving high-quality marketing copy for any type of content in any style, tone and language while supporting