How to find your ICP: Signals that matter
To find your ICP, move beyond firmographics and look at the challenges your prospects face. My framework guides you from research to an actionable ICP.
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📚 Articles ( 64 )
Marketing is evolving fast and can feel overwhelming. Sometimes described as being
- Part science.
- Part creativity.
- Part experience.
… and a sprinkle of magic.
Here on my blog, I go beyond the surface, sharing practical insights, frameworks, and playbooks drawn from my work to help make sense of today’s marketing challenges.
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🚀 Latest Post
Learnings from My Vibe Coding Project
Shareback of my experience building my latest vibe coding project, William AI: approach, tools deployed, challenges faced, and real project costs.
Learnings from My Vibe Coding Project
Shareback of my experience building my latest vibe coding project, William AI: approach, tools deployed, challenges faced, and real project costs.
User intent mapping on steroids
Learn how to take user intent mapping to the next level for better understanding your customers and optimising your marketing strategy.
The Crucial Role of Product Marketing in Cross-Functional PLG Environment
Despite playing a crucial role in cross-functional alignment, Product marketing (PMM) is still very much misunderstood. This article is a primer on what PMM is – and what it’s not.
🤝 Two-Sided Marketplaces
Online marketplaces: Business models & types for managing supply and demand
Discover how online marketplaces work with their business models, types, and strategies for effective supply and demand management. Read on for insights and examples.
The Story of a Rebrand (1/2): How to Build a Purpose-Led Brand
I’ve led several rebrands, and Datasine’s purpose-led brand is one I’m proud of. Here I break down the frameworks, processes and thinking behind it.
The Leadership Spectrum: Balancing Different Styles for Team Success
My journey through tech startups taught me that versatile leadership styles determine organisational success and team wellbeing. Learning from both inspiring mentors and witnessing leadership failures, I’ve adopted adaptive approaches…
GPT Prompt Generator for Content Marketing
I built this GPT Prompt Generator to help you create authentic content with SEO built-in, aligned with our editorial and brand guidelines. It’s fast, simple, and helps you craft well-structured…
Defining Your Value Metric: A Guide to Pricing Your Product for Customer Retention and Profitability
Discover usage-based pricing and how to define a value metric to calibrate your pricing strategy according to the value of a product. Boost customer retention and profitability.
🔖 Jump to a Topic
🚀 Latest Post
Learnings from My Vibe Coding Project
Shareback of my experience building my latest vibe coding project, William AI: approach, tools deployed, challenges faced, and real project costs.
Optimise your SaaS PPC marketing strategy
Boost new life into your tired paid B2B SaaS marketing. Structure your PPC strategy user centric by aligning branded v non-branded creatives tactically along the acquisition funnel.
Unlocking Growth: Best practices for building effective Growth dashboards
How do you build actionable dashboards for Growth? What KPI to track? This article provides best practices for building effective Growth dashboards.
How to find your ICP: Signals that matter
To find your ICP, move beyond firmographics and look at the challenges your prospects face. My framework guides you from research to an actionable ICP.
Defining Your Value Metric: A Guide to Pricing Your Product for Customer Retention and Profitability
Discover usage-based pricing and how to define a value metric to calibrate your pricing strategy according to the value of a product. Boost customer retention and profitability.
The Story of a Rebrand (2/2): The 3 Questions to Answer Before You Rebrand
Ensure your rebrand’s success with these 3 critical key factors. Discover key considerations before updating your brand identity and messaging.
What is Agile Marketing: Everything You Need to Know
Discover agile marketing in this comprehensive guide. Learn how to stay ahead of the competition and achieve your marketing goals applying agile methodologies.
What is Marketplace Liquidity and what are its key factors and strategies to improve it?
Learn how to improve marketplace liquidity. Understand the key factors impacting marketplace liquidity and discover how to effectively improve it.
Scaling Your Online Marketplace: 10 Top KPIs to Measure Success
Learn how to measure the success of your online marketplace business with essential KPIs: Scale, Margin, Momentum, Activity, Engagement, and Retention. Improve revenue growth and profitability today.