Mastering Product-Led Growth: What is PLG and how to Model for Sustainable Growth
Discover what Product-Led Growth (PLG) is and how to make it work for you and how to build your Growth model and flywheels.
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📚 Articles ( 55 )
Marketing is evolving fast and can feel overwhelming. Sometimes described as being
- Part science.
- Part creativity.
- Part experience.
… and a sprinkle of magic.
Here on my blog, I go beyond the surface, sharing practical insights, frameworks, and playbooks drawn from my work to help make sense of today’s marketing challenges.
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Composition of a Cross-Functional Growth Team
Cross-functional Growth teams only work when responsibility is clear and ownership spans the full funnel. Here, I look at how Growth teams are typically composed and how that composition shapes execution and experimentation over time.
Mastering Product-Led Growth: What is PLG and how to Model for Sustainable Growth
Discover what Product-Led Growth (PLG) is and how to make it work for you and how to build your Growth model and flywheels.
User intent mapping on steroids
Learn how to take user intent mapping to the next level for better understanding your customers and optimising your marketing strategy.
How to Conduct Competitor Research and Focus on What Matters
Everything CMO, PMMs and startup founders need to know about conducting a competitor analysis with actionable key insights to calibrate your growth strategy.
🤝 Two-Sided Marketplaces
Online marketplaces: Business models & types for managing supply and demand
Discover how online marketplaces work with their business models, types, and strategies for effective supply and demand management. Read on for insights and examples.
The Story of a Rebrand (2/2): The 3 Questions to Answer Before You Rebrand
Ensure your rebrand’s success with these 3 critical key factors. Discover key considerations before updating your brand identity and messaging.
How Nokia lost the battle without doing anything (wrong)
Learn how Nokia’s lack of innovation and failure to adapt to changing market trends led to its downfall in the smartphone industry. A warning to us all.
User intent mapping on steroids
Learn how to take user intent mapping to the next level for better understanding your customers and optimising your marketing strategy.
Defining Your Value Metric: A Guide to Pricing Your Product for Customer Retention and Profitability
Discover usage-based pricing and how to define a value metric to calibrate your pricing strategy according to the value of a product. Boost customer retention and profitability.
🔖 Jump to a Topic
🚀 Latest Post
Composition of a Cross-Functional Growth Team
Cross-functional Growth teams only work when responsibility is clear and ownership spans the full funnel. Here, I look at how Growth teams are typically composed and how that composition shapes execution and experimentation over time.
CRM in the age of data: Why CMOs are buddying up to big data
Discover how big data is transforming CRM and why CMOs are teaming up with data analysts to make data-driven decisions in the age of customer experience.
What is Growth: Its Role, Mandate & Strategies
Growth has become a buzzword with different meanings to different people in different continents. Let’s untangle the web: What is Growth. What it’s not. And why you need a Growth…
Building a Comprehensive Go-to-Market Strategy (GTM): A Step-by-Step Guide
Learn how to build a comprehensive go-to-market (GTM) strategy for your product, from identifying target markets to post-launch reporting, in this step-by-step guide.
Defining Your Value Metric: A Guide to Pricing Your Product for Customer Retention and Profitability
Discover usage-based pricing and how to define a value metric to calibrate your pricing strategy according to the value of a product. Boost customer retention and profitability.
The Story of a Rebrand (1/2): How to Build a Purpose-Led Brand
I’ve led several rebrands, and Datasine’s purpose-led brand is one I’m proud of. Here I break down the frameworks, processes and thinking behind it.
How Nokia lost the battle without doing anything (wrong)
Learn how Nokia’s lack of innovation and failure to adapt to changing market trends led to its downfall in the smartphone industry. A warning to us all.
Lead Scoring: Definitions and Qualification Criteria
Start optimising your lead nurturing approach by qualifying leads at every pipeline stage. Learn about lead scoring and BANT framework for effective qualification.
Scaling Your Online Marketplace: 10 Top KPIs to Measure Success
Learn how to measure the success of your online marketplace business with essential KPIs: Scale, Margin, Momentum, Activity, Engagement, and Retention. Improve revenue growth and profitability today.