My journey through tech startups taught me that versatile leadership styles determine organisational success and team wellbeing. Learning from both inspiring mentors and witnessing leadership failures, I’ve adopted adaptive approaches that transform traditional leadership patterns for the better.
When and how to transition from siloed growth hacking to a structured, objective-based experimentation culture based on frameworks and best practices for achieving predictable, sustainable and repeatable growth.
Maximise brand engagement, foster brand-love and drive conversions with effective email automation; from abandoned carts to customer re-engagement and beyond.
Learn about customer-led buying models and how they can help increase demo requests. Drive SaaS growth by giving your Leads greater control and a positive experience while keeping a human element.
Are you struggling setting sensible sales targets and budgets? My SaaS Leads Modeller helps identify baselines for CPC and marketing budget. Establish how many visits need converting into leads and customers. Set realistic targets. Request defensible budgets.
Demystifying the difference between OKRs and KPIs. OKRs drive strategic focus while KPIs track health. Used together, they align orgs around objectives and measurable outcomes.
Use this free step-by-step ChatGPT prompts generator for achieving high-quality content marketing copy and supporting SEO. Streamline your creative processes with AI now.
Everything CMO, PMMs and startup founders need to know about conducting a competitor analysis with actionable key insights to calibrate your growth strategy.
Free access to my Equity Offer Calculator to help you understand the true value of a job’s shares and equity package. Learn which key questions to ask so you can decide with confidence whether that stocks and shares offer holds value for you.
Free access to my Equity Offer Calculator to help you understand the true value of a job’s shares and equity package. Learn which key questions to ask so you can decide with confidence whether that stocks and shares offer holds value for you.
Learn how to conduct a cohort retention analysis and transform your SaaS strategy with this actionable guide.
Achieve sustainable growth with data-driven decisions guided by key metrics. Move from vanity and siloed reporting to a deep view into your startup’s granular mechanics across acquisition and retention.
