Mastering Product-Led Growth: What is PLG and how to Model for Sustainable Growth
Discover what Product-Led Growth (PLG) is and how to make it work for you and how to build your Growth model and flywheels.
What is Growth: It’s Role, Mandate & Strategies
Growth has become a buzzword: Different meanings to different people in different continents. Let’s pick up the pieces. What is Growth. What it’s not. Why you need a Growth team!
Unlocking Growth: Best practices for building effective Growth dashboards
How do you build actionable dashboards for Growth? What KPI to track? This article provides best practices for building effective Growth dashboards.
What is Marketplace Liquidity and what are its key factors and strategies to improve it?
Learn how to improve marketplace liquidity. Understand the key factors impacting marketplace liquidity and discover how to effectively improve it.
Unlocking growth: How to conduct a funnel analysis to help optimising marketing efforts
Learn how a funnel analysis can help you optimise your marketing efforts and improve your conversion rate. Follow our step-by-step guide to conduct a successful funnel analysis.
Defining Your Value Metric: A Guide to Pricing Your Product for Customer Retention and Profitability
Learn to calibrate your pricing strategy according to the value of a product to boost customer retention and profitability Discover usage-based pricing benefits and how to define a value metric.
User intent mapping on steroids
Learn how to take user intent mapping to the next level for better understanding your customers and optimising your marketing strategy.