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Tag Archives: Growth

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Mastering Product-Led Growth: What is PLG and how to Model for Sustainable Growth

Growth (AARRR), Product StrategyBy Cornel Lazar21 May 2023

Discover what Product-Led Growth (PLG) is and how to make it work for you and how to build your Growth model and flywheels.

What Is Growth - Role, Mandate And Strategies

What is Growth: It’s Role, Mandate & Strategies

Growth (AARRR)By Cornel Lazar17 May 2023

Growth has become a buzzword: Different meanings to different people in different continents. Let’s pick up the pieces. What is Growth. What it’s not. Why you need a Growth team!

Unlocking Growth: Best practices for building effective Growth dashboards

Growth (AARRR)By Cornel Lazar8 May 2023

How do you build actionable dashboards for Growth? What KPI to track? This article provides best practices for building effective Growth dashboards.

What is Marketplace Liquidity and what are its key factors and strategies to improve it?

Marketing StrategyBy Cornel Lazar29 April 2023

Learn how to improve marketplace liquidity. Understand the key factors impacting marketplace liquidity and discover how to effectively improve it.

Unlocking growth: How to conduct a funnel analysis to help optimising marketing efforts

Growth (AARRR)By Cornel Lazar2 September 2022

Learn how a funnel analysis can help you optimise your marketing efforts and improve your conversion rate. Follow our step-by-step guide to conduct a successful funnel analysis.

Defining Your Value Metric: A Guide to Pricing Your Product for Customer Retention and Profitability

Product Marketing (PMM)By Cornel Lazar15 May 2022

Learn to calibrate your pricing strategy according to the value of a product to boost customer retention and profitability Discover usage-based pricing benefits and how to define a value metric.

User intent mapping on steroids

Growth (AARRR)By Guest Author3 May 2022

Learn how to take user intent mapping to the next level for better understanding your customers and optimising your marketing strategy.

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