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Pricing 101: What pricing strategy to deploy and when

Business Strategy, Pricing Strategy, Product Marketing, SaaS B2BBy Cornel Lazar21 September 2022

Maximise revenue with an effective pricing strategy. In this post I’m looking at some of the most effective pricing strategies and techniques.

Defining Your Value Metric: A Guide to Pricing Your Product for Customer Retention and Profitability

Pricing Strategy, Product MarketingBy Cornel Lazar15 May 2022

Discover usage-based pricing and how to define a value metric to calibrate your pricing strategy according to the value of a product. Boost customer retention and profitability.

Cornel Lazar
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  • Home
  • Articles
    • πŸ“ Blog Hub
    • ☁️ SaaS B2B
    • πŸ΄β€β˜ οΈ Growth & CRO (AARRR)
    • πŸ”­ Product Marketing
    • πŸ“ˆ Marketing Strategy
    • πŸ› Brand Marketing
    • 🧭 Leadership
    • 🀝 Two-Sided Marketplaces
    • 🏷 Pricing Strategy
    • πŸ— Product Strategy
    • πŸ“Š Business Strategy
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