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Diagram showing Growth as a continuous execution loop connecting hypothesis, experimentation, learning, and iteration across a cross-functional team.

Composition of a Cross-Functional Growth Team

Growth & CRO (AARRR)By Cornel Lazar13 December 2025

Cross-functional Growth teams only work when responsibility is clear and ownership spans the full funnel. Here, I look at how Growth teams are typically composed and how that composition shapes execution and experimentation over time.

Growth Experimentation -How to build a testing and optimisation culture by Cornel Lazar

Growth Experimentation: How to build a testing and optimisation culture

Growth & CRO (AARRR)By Cornel Lazar11 June 2024

When and how to transition from siloed growth hacking to a structured, objective-based experimentation culture based on frameworks and best practices for achieving predictable, sustainable and repeatable growth.

Scaling Up - Driving Sustainable Growth - Mastering Key Growth Metrics

Scaling Up: Driving Sustainable Growth by Mastering Key Growth Metrics

Growth & CRO (AARRR), Marketing StrategyBy Cornel Lazar19 June 2023

Achieve sustainable growth with data-driven decisions guided by key metrics. Move from vanity and siloed reporting to a deep view into your startup’s granular mechanics across acquisition and retention.

Mastering Product-Led Growth: What is PLG and how to Model for Sustainable Growth

Growth & CRO (AARRR), Product Strategy, SaaS B2BBy Cornel Lazar21 May 2023

Discover what Product-Led Growth (PLG) is and how to make it work for you and how to build your Growth model and flywheels.

What Is Growth - Role, Mandate And Strategies

What is Growth: Its Role, Mandate & Strategies

Growth & CRO (AARRR)By Cornel Lazar17 May 2023

Growth has become a buzzword with different meanings to different people in different continents. Let’s untangle the web: What is Growth. What it’s not. And why you need a Growth team.

Cornel Lazar
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  • Home
  • Articles
    • 📝 Blog Hub
    • ☁️ SaaS B2B
    • 🏴‍☠️ Growth & CRO (AARRR)
    • 🔭 Product Marketing
    • 📈 Marketing Strategy
    • 🛍 Brand Marketing
    • 🧭 Leadership
    • 🤝 Two-Sided Marketplaces
    • 🏷 Pricing Strategy
    • 🏗 Product Strategy
    • 📊 Business Strategy
    • 🔑 Resources
  • Contact
  • My LinkedIn Profile
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