
Learnings from My Vibe Coding Project
Shareback of my experience building my latest vibe coding project, William AI: approach, tools deployed, challenges faced, and real project costs.

Shareback of my experience building my latest vibe coding project, William AI: approach, tools deployed, challenges faced, and real project costs.

SaaS onboarding often causes early churn by delaying value. Learn how Jobs-To-Be-Done based onboarding delivers relevance faster and improves activation.

Cross-functional Growth teams only work when responsibility is clear and ownership spans the full funnel. Here, I look at how Growth teams are typically composed and how that composition shapes execution and experimentation over time.

Many SaaS marketers chase lead volume and focus on signals that often struggle to translate into pipeline. My buyer readiness Demand Gen Framework for SaaS helps refocus your effort and untangle your GTM so you can create real demand and drive stronger revenue.

To find your ICP, move beyond firmographics and look at the challenges your prospects face. My framework guides you from research to an actionable ICP.

In marketing, we measure more data than ever, yet one of the hardest aspects is to prove the true impact of content. Here I share how to quantify how content contributes to business growth.

AI-driven search is transforming how audiences discover brands. This article explores the rise of Generative Engine Optimisation (GEO), how it differs from traditional SEO, and how to build lasting AI Visibility for your brand in an evolving discovery landscape.

When every brand claims the same strengths, real differentiation is rare. Learn how to build a brand that conveys relevance, credibility, and long-term value.

Learn how B2B SaaS teams define an ideal customer profile: a five-step ICP framework, personas, and ways to operationalise ICP for growth.