With new technologies being introduced seemingly every day and regular new advances in managing and utilizing consumer data on line, it’s getting harder and harder to stay at the cutting edge of marketing technologies. The technology itself is always moving faster than marketers can figure out how to best put it to use.
As audience expectations rise, marketing technology gets more sophisticated, and the number of channels we need to reach keeps growing, marketers are discovering that their tried and true ways of working just don’t cut it anymore. Fortunately, Agile marketing holds the key to making marketing work in this volatile climate. But what is Agile marketing REALLY? Is it just being faster, firing all the managers, and marketing without a plan? Not even close.