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Tag Archives: business strategy

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How to market a product no one understands

Marketing StrategyBy clazar12 April 2022

The hi-tech world is all about innovation, but selling a spanking new product or service can be a daunting prospect when your target audience has little or no understanding of what it is you do. If you don’t know where to start with marketing your business, here’s my guide to selling a product no one understands.

“Why your website sucks” by Brian Solis

Growth Marketing, UXBy clazar13 March 2022

Brian Solis, principal analyst and futurist at Altimeter (the digital analyst group at Prophet), is an award-winning author and sought-after keynote speaker. Solis has worked with many leading brands, start-ups and celebrities to help them develop innovative digital strategies for a 2.0 culture.

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