Last month we wrapped up the rebrand for London-based AI startup, Datasine. Today I sit down with Datasine’s Content Editor, Caitlin Stanway-Williams to discuss the project and and to share learnings. (This is the first…
10 Oct 2019
To understand the differences between these concepts, simply apply them to you.
29 Mar 2018
To get the best returns on your brand and marketing spend, you need to have the respect of your target audience. Whether we like it or not, people will almost always ‘judge a book by…
23 Nov 2016
Originally published on Inc42 by Rohit Taneja. It’s a proven fact that consumers buy brands, they don’t buy products. You wouldn’t see queues outside an Apple store otherwise before the Iphone launch. It’s the power of…
21 Oct 2016
What if your brand requires to break rules to differentiate? Can your identity be as - or more - successful as your competitors?
12 Jun 2016