Pricing 101: What pricing strategy to deploy and when
Maximise revenue with an effective pricing strategy. In this post I’m looking at some of the most effective pricing strategies and techniques.
CRM in the age of data: Why CMOs are buddying up to big data
Discover how big data is transforming CRM and why CMOs are teaming up with data analysts to make data-driven decisions in the age of customer experience.
The Story of a Rebrand (2/2): The 3 Questions to Answer Before You Rebrand
Ensure your rebrand’s success with these 3 critical key factors. Discover key considerations before updating your brand identity and messaging.
The Story of a Rebrand (1/2): How to Build a Purpose-Led Brand
I’ve led several rebrands, and Datasine’s purpose-led brand is one I’m proud of. Here I break down the frameworks, processes and thinking behind it.