CRM in the age of data: Why CMOs are buddying up to big data
Discover how big data is transforming CRM and why CMOs are teaming up with data analysts to make data-driven decisions in the age of customer experience.
The Story of a Rebrand (2/2): The 3 Questions to Answer Before You Rebrand
Ensure your rebrand’s success with these 3 critical key factors. Discover key considerations before updating your brand identity and messaging.
The Story of a Rebrand (1/2): How to Build a Purpose-Led Brand
I’ve led several rebrands, and Datasine’s purpose-led brand is one I’m proud of. Here I break down the frameworks, processes and thinking behind it.