This article was originally published on Kraftblick.com by Juliet Stott. In many companies, the monthly budget allocation is determined by simply dividing the annual budget by twelve. For example, if the annual advertising budget is…
The difference between a successful AdWords account and a total flop can be as simple as understanding basic setting and structure. Here are 9 simple, tips that can help you improve your campaigns.
Columnist David Fothergill describes how he utilized machine learning to find new keywords for his campaigns.
Many approach SEO and PPC as separate strategies. And while different, they're being two sides of the same coin: Search.
Today we’re talking about multi-channel marketing – what it is, why it matters, and how to use it in order to better your business.
Is there any rule that says you shouldn’t invest money in paid channel advertising as opposed to content marketing? I don’t think so.