The rudder fallacy: Adopting lean startup principles
Originally published on Grasshopperherder by Tristan Kromer. Running a lean team is a lot like getting in a crew boat. (Not a row boat. A crew boat.) I know I know, it takes…
How to market a product no one understands
The hi-tech world is all about innovation, but selling a spanking new product or service can be a daunting prospect when your target audience has little or no understanding of what it is you do. If you don’t know where to start with marketing your business, here’s my guide to selling a product no one understands.