“Why your website sucks” by Brian Solis
Discover why your website may be underperforming and what you can do to fix it with insights from Brian Solis, the award-winning author and keynote speaker.
5 reasons CMOs are failing at ROI
It’s no secret that CMOs struggle to measure the impact of marketing, especially high level metrics like return on investment (ROI). In spite of the explosion of MarTech solutions (3,874 at last count) and the tectonic shift to digital that we all thought would make measurement significantly easier, it’s still hard. We have more data. We have more technology. But we don’t have any more insight into how all of the MarComm pieces roll up into real business results.
How Nokia lost the battle without doing anything (wrong)
Learn how Nokia’s lack of innovation and failure to adapt to changing market trends led to its downfall in the smartphone industry. A warning to us all.
How design thinking transformed Airbnb from a failing startup to a billion dollar business
Discover how Airbnb’s use of design thinking turned their business around, taking them from a failing startup to a billion-dollar success story.
CRM in the age of data: Why CMOs are buddying up to big data
Discover how big data is transforming CRM and why CMOs are teaming up with data analysts to make data-driven decisions in the age of customer experience.
What is Agile Marketing: Everything You Need to Know
Discover agile marketing in this comprehensive guide. Learn how to stay ahead of the competition and achieve your marketing goals applying agile methodologies.