The rudder fallacy: Adopting lean startup principles
Originally published on Grasshopperherder by Tristan Kromer. Running a lean team is a lot like getting in a crew boat. (Not a row boat. A crew boat.) I…
Originally published on Grasshopperherder by Tristan Kromer. Running a lean team is a lot like getting in a crew boat. (Not a row boat. A crew boat.) I…
It’s no secret that CMOs struggle to measure the impact of marketing, especially high level metrics like return on investment (ROI). In spite of the…
To create a culture around testing and experimentation, you have to build from the core of your organization. Incorporate experimentation into your regular processes, and…
Nokia CEO ended his speech saying this “we didn’t do anything wrong, but somehow, we lost”. Nokia has been a respectable company but they missed…
As audience expectations rise, marketing technology gets more sophisticated, and the number of channels we need to reach keeps growing, marketers are discovering that their…