SaaS Lead Modeller
Not all leads are equal. Your aim is to move your Leads along and down the funnel. Obsess solving the prospect’s pains and challenges, than pushing your latest product features to all leads equally.
Required inputs
- CAC per closed deal
- Closed deals
- Visit to demo conversion
- Demo to closed rate
Modelled outputs
- Required clicks/visits
- Minimum SQLs
- Minimum budget
- Cost per Lead
- Target CPC
CAC per closed deal
- CAC is crucial for tracking and optimising acquisition. It’s total sales and marketing spend divided by new customers. Shows spend per customer. Tweak marketing and sales to lower costs and improve efficiency.
- Calculate your specific CAC including marketing, sales, and people costs. Or input your target CAC.
Closed Deals
- Pretty simple. Enter new logos added monthly, quarterly, or annually. Only signed contracts. Ignore verbal commitments or LOIs.
Visit to SQL conversion rate
- The visit to SQL rate shows optimisation of your funnel’s top and middle. SQLs are ready to move forward.
- Define SQL criteria. Mature companies implement lead scoring.
- Input your rate.
SQL to Closed Deal conversion rate
- This rate indicates later funnel health. Shows Sales effectiveness, collateral quality, and targeting.
- Enter your SQL-to-Closed rate.
Clearly Define Your Objectives
Leave no room for interpretation. Vague goals result in scattered messaging and wasted budget.Conduct Thorough Keyword Research
Know your primary keywords driving traffic and at what cost.Leverage Google Ads’ Keyword Planner
It’s (kinda) free and helps forecasts cost-per-click trends. It suggests new keywords and displays competitor bids.Calculate Your Target Click Amount
Separate total clicks by conversions to reveal your average clicks-per-conversion. Multiply that number by your average cost-per-click to determine your required budget.
B2B SaaS funnel conversion benchmarks by channel.
Note: Benchmark data and table layout taken from FirstPageSage (Nov. 2023). Please use for reference only.
B2B SaaS funnel conversion benchmarks by channel
SaaS Lead Modeller
Read here how to use the SaaS Lead Modeller.
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Required inputs
- CAC per closed deal
- Closed deals
- Visit to demo conversion
- Demo to closed rate
Modelled outputs
- Required clicks/visits
- Minimum SQLs
- Minimum budget
- Cost per Lead
- Target CPC
CAC per closed deal
- CAC is crucial for tracking and optimising acquisition. It’s total sales and marketing spend divided by new customers. Shows spend per customer. Tweak marketing and sales to lower costs and improve efficiency.
- Calculate your specific CAC including marketing, sales, and people costs. Or input your target CAC.
Closed Deals
- Pretty simple. Enter new logos added monthly, quarterly, or annually. Only signed contracts. Ignore verbal commitments or LOIs.
Visit to SQL conversion rate
- The visit to SQL rate shows optimisation of your funnel’s top and middle. SQLs are ready to move forward.
- Define SQL criteria. Mature companies implement lead scoring.
- Input your rate.
SQL to Closed Deal conversion rate
- This rate indicates later funnel health. Shows Sales effectiveness, collateral quality, and targeting.
- Enter your SQL-to-Closed rate.
Clearly Define Your Objectives
Leave no room for interpretation. Vague goals result in scattered messaging and wasted budget.Conduct Thorough Keyword Research
Know your primary keywords driving traffic and at what cost.Leverage Google Ads’ Keyword Planner
It’s (kinda) free and helps forecasts cost-per-click trends. It suggests new keywords and displays competitor bids.Calculate Your Target Click Amount
Separate total clicks by conversions to reveal your average clicks-per-conversion. Multiply that number by your average cost-per-click to determine your required budget.
B2B SaaS funnel conversion benchmarks by channel.
Note: Benchmark data and table layout taken from FirstPageSage (Nov. 2023). Please use for reference only.
B2B SaaS funnel conversion benchmarks by channel
