William AI
An AI co-pilot for marketing leaders. Plan launches, draft positioning and pressure-test strategy with a model trained on the way senior PMMs actually think.
Open William AIThe Toolbox
Resources
A working set of apps, tools, playbooks and templates I use — plus a small list of external places worth your attention.
Positioning Canvas
A one-page canvas for naming your market, your refusenik customer and the one fight you want to be in.
Download canvasThe Quiet Launch Playbook
The end-to-end playbook I use to ship product launches that compound — narrative, asset map, channel mix and the four-week post-launch loop.
Read playbookB2B Pricing Teardown Kit
A structured framework for tearing down a SaaS pricing page in 30 minutes — anchors, value metrics, packaging traps and what to fix first.
Get the kitPMM Prompt Library
A curated set of prompts I keep on hand for positioning, naming, launch copy and competitive narratives — all model-agnostic.
Browse prompts