GREAT COPY ISN'T WRITTEN.
IT'S ENGINEERED.

William AI: The role-aware copywriting system takes you from idea to output.

Collaborative

No AI Black Box

Secure Payments via Stripe

DETECT & REDUCE AI-LIKE PATTERNS

Scan and eliminate AI patterns. Highlight and improve where copy feels generic Refine. Re-score.

FROM COPYWRITER TO COPY ENGINEER

Control every strategic input, from role and audience to intent, structure, tone and optimisation: Transparent. Collaborative. Configurable.

NO BLACK BOX

You control every detail. Collaborate with the app.
Configure and shape the output as you see fit.

YOUR COPY ENGINEER TOOLBOX

Everything you need to design, optimiseand manage copy at scale. 
Handle individual tasks or complex multi-project workflows.
William AI is your copywriting co-pilot.

Guided Copy Generation

Design and generate high-performing copy through a structured, collaborative configuration process. No advanced prompting skills required.

Built-In Frameworks

Apply industry-established copywriting frameworks to any project without specialist expertise. Achieve industry standards like a pro.

Role & Personality

Define who is writing. Configure tone, depth, structure and stylistic feel to shape a clear author profile.

SEO & GEO Optimisation

Optimise for search and generative engines during configuration – aligning structure, clarity and keyword intent before generation begins.

Your Dashboard

Manage your copy configurations in one place. Save, duplicate, move and export across projects with ease.

Google Docs Integration

Export copy directly to your Google Docs. Maintain structure and formatting for seamless collaboration and faster publication.

HOW WILLIAM AI WORKS

William AI removes guesswork.
Structured copy engineering from idea to publish-ready output.

Set Your
Voice Print

William AI aligns output to your role and objectives. Configure tone, structure, depth and feel to shape the author’s personality.

Guided Copy
Engineering

From Copywriter to Copy Engineer. Design copy configurations with ease with William AI’s structured, collaborative process. Trade guesswork for clarity and intent.

Build with Ease
Like a Pro

Maintain consistent, repeatable output quality. Save your author profiles, copy configurations and organise projects – all inside William AI.

No Black Box.
100% Control.

Forget trial-and-error prompting. William AI introduces transparent processes and access to every configuration.

SIMPLE, TRANSPARENT PRICING

Choose the plan that works for you. Cancel anytime.

Recommended

Pro Monthly

£19.99

/month

Full AI generation with monthly flexibility.

Unlimited prompt generation

Full copy engine access

Save to Google Drive

Complete formatting options

Unlimited prompt saving

Publish-ready output

Pro Annually

£199.99

/year

Best value. Save 17% with annual billing.

Unlimited prompt generation

Full copy engine access

Save to Google Drive

Complete formatting options

Unlimited prompt saving

Publish-ready output