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ZMOT (Zero Moment of Truth)
INNOVATION. LEADERSHIP. DISRUPTION. CHANGE.
Branding
Content Strategy
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05
Oct
2016
Brian Solis
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ZMOT (Zero Moment of Truth)
The Ultimate Moment of Truth and The Art of Digital Engagement
In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps…
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