INNOVATION. LEADERSHIP. DISRUPTION. CHANGE.
Content Marketing Plan
ZMOT (Zero Moment of Truth)
The Ultimate Moment of Truth and The Art of Digital Engagement
In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps…
Multi-Channel Marketing 101: Why Does Cross-Channel Marketing Matter?
Today we’re talking about multi-channel marketing – what it is, why it matters, and how to use it in order to better your business.