Startup – Growth and Brand

How Remote Teams Are Becoming the Future of Work

Richard Branson says that one day, offices “will be a thing of the past”. A study from MIT Sloan was able to show that, “Dispersed teams can actually outperform groups that are colocated,” if the…

18 Jan 2017

Making Virtual Teams Work: Ten Basic Principles

Post by: clazar in Leadership Startups

Virtual teams have become a fact of business life, so what does it take to make them work effectively?

18 Jan 2017

Remote Life: Building Startups Through Remote Work Culture

Post by: clazar in Leadership Startups

For startups, many factors argue against a traditional office-based work structure. Remote work arrangements force managers away from evaluating their team members based on surface judgments. Rather than work/life balance, Berkowitz said, he aims for…

18 Jan 2017

How Design Thinking Transformed Airbnb from a Failing Startup to a Billion Dollar Business

Post by: clazar in Design Growth Hacking Startups UX

Silicon Valley entrepreneurs tend to become comfortable in their roles as keyboard jockeys. However, going out to meet customers in the real world is almost always the best way to wrangle their problems and come…

22 Nov 2016

Every Boss Should Encourage Their Employees To Be Their Own CEOs

Post by: clazar in Leadership Startups

When it comes to developing company culture, business leaders have the opportunity to shape every aspect of their organizations. In a recent Fortune Insider article, NewsCred CEO and Co-founder Shafqat Islam answered the question, “What…

24 Oct 2016

Why Startups Should Focus On Brand Building From Day 1

Post by: clazar in Branding Marketing Strategy Startups

Originally published on Inc42 by Rohit Taneja. It’s a proven fact that consumers buy brands, they don’t buy products. You wouldn’t see queues outside an Apple store otherwise before the Iphone launch. It’s the power of…

21 Oct 2016

The Rudder Fallacy – Adopting Lean Startup Principles

Post by: clazar in Leadership Marketing Strategy Startups

Running a lean team is a lot like getting in a crew boat. It’s an overused analogy so let’s skip the obvious parts, I’d like to talk about the rudder. And I’d like to talk…

20 Oct 2016

Professionalize a Startup Without Stifling It

Post by: clazar in Leadership Startups

Insurgent companies grow in scale and scope, they inevitably discover that future success will require skills and capabilities the “heroes” don’t have. And that’s often when the trouble starts.

04 Oct 2016

6 Steps to a Dynamic Multichannel Marketing Strategy That Gets Results

Post by: clazar in Marketing Strategy Startups

Nine out of 10 startups fail due to poor marketing. The #1 advice: Avoid high-impression/low-conversion marketing strategies.

14 May 2016

The Ultimate Startup Marketing Strategy

Post by: clazar in Marketing Strategy Startups

Successful startup marketing requires a great product and marketing. For that reason, I'll focus on customer acquisition and improving product-market fit.

20 Jan 2016