Post by: clazar in Leadership Startups
Richard Branson says that one day, offices “will be a thing of the past”. A study from MIT Sloan was able to show that, “Dispersed teams can actually outperform groups that are colocated,” if the…
Post by: clazar in Leadership Startups
Virtual teams have become a fact of business life, so what does it take to make them work effectively?
Post by: clazar in Leadership Startups
For startups, many factors argue against a traditional office-based work structure. Remote work arrangements force managers away from evaluating their team members based on surface judgments. Rather than work/life balance, Berkowitz said, he aims for…
Post by: clazar in Design Growth Hacking Startups UX
Silicon Valley entrepreneurs tend to become comfortable in their roles as keyboard jockeys. However, going out to meet customers in the real world is almost always the best way to wrangle their problems and come…
Post by: clazar in Leadership Startups
When it comes to developing company culture, business leaders have the opportunity to shape every aspect of their organizations. In a recent Fortune Insider article, NewsCred CEO and Co-founder Shafqat Islam answered the question, “What…
Post by: clazar in Branding Marketing Strategy Startups
Originally published on Inc42 by Rohit Taneja. It’s a proven fact that consumers buy brands, they don’t buy products. You wouldn’t see queues outside an Apple store otherwise before the Iphone launch. It’s the power of…
Post by: clazar in Leadership Marketing Strategy Startups
Running a lean team is a lot like getting in a crew boat. It’s an overused analogy so let’s skip the obvious parts, I’d like to talk about the rudder. And I’d like to talk…
Post by: clazar in Leadership Startups
Insurgent companies grow in scale and scope, they inevitably discover that future success will require skills and capabilities the “heroes” don’t have. And that’s often when the trouble starts.
Post by: clazar in Marketing Strategy Startups
Nine out of 10 startups fail due to poor marketing. The #1 advice: Avoid high-impression/low-conversion marketing strategies.
Post by: clazar in Marketing Strategy Startups
Successful startup marketing requires a great product and marketing. For that reason, I'll focus on customer acquisition and improving product-market fit.
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