Listen up: Just because you have a Facebook account does not mean you know how to build, manage, or direct a brand on social media.
As with any marketing initiative, success flows from setting the right objectives and ensuring you have the resources you need to achieve them.
This list of 10 bad social media marketing decisions is meant to prepare you for them. It’ll help prevent the consequences you could see otherwise.
To realise the benefits of customer insight requires an integrated approach – especially when it comes to content – discovery, consumption and interaction.