Columnist David Fothergill describes how he utilized machine learning to find new keywords for his campaigns.
How do you capture the attention of the oh-so-coveted Millennial generation? It's all about using intent data to deliver customisation and personalisation.
One of the biggest challenges for SEO is proving its worth. We all know it's valuable, but it's important to convey its value in terms that key stakeholders (up to and including CEOs) understand. To…