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  • My LinkedIn Profile
  • Growth Blog
    • Leadership
    • Growth Marketing
    • Branding
    • CRM / Lifecycle Marketing
    • Design
    • UX

Tag Archives: saas

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How to price your product for customer retention and profitability by defining your value metric

Marketing Strategy, PricingBy clazar15 May 2022

Aligning your pricing with product value will be a hugely determining factor for your users stickiness. They signed up to your product because of the value it offers, and they’ll stay if they’re paying for what they’re getting out of it.

How to market a product no one understands

Marketing StrategyBy clazar12 April 2022

The hi-tech world is all about innovation, but selling a spanking new product or service can be a daunting prospect when your target audience has little or no understanding of what it is you do. If you don’t know where to start with marketing your business, here’s my guide to selling a product no one understands.

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