ROI – Growth and Brand

5 Reasons CMOs Are Failing at ROI

The proliferation of marketing technology hasn’t quite helped CMOs on the measurement front as much as was expected. With more budget, data, and tools at our disposal than ever, why is demonstrating marketing’s impact still…

31 Mar 2018

9 AdWords Tips To Get a Perfect ROI Smile

Post by: clazar in SEO

The difference between a successful AdWords account and a total flop can be as simple as understanding basic setting and structure. Here are 9 simple, tips that can help you improve your campaigns.

17 Oct 2016

Comparing the ROI of Content Marketing and Native Advertising

Post by: clazar in Content Marketing SEM

Many companies rely on content marketing and native advertising to gain visibility for their brand. Which one offers more bang for the buck?

28 Apr 2016

ROI of Content Marketing vs. Paid Advertising

Post by: clazar in Content Marketing Content Strategy SEM

Is there any rule that says you shouldn’t invest money in paid channel advertising as opposed to content marketing? I don’t think so.

17 Dec 2015

Calculating Estimated ROI for a Specific Site & Body of Keywords

Post by: clazar in SEM

One of the biggest challenges for SEO is proving its worth. We all know it's valuable, but it's important to convey its value in terms that key stakeholders (up to and including CEOs) understand. To…

02 Aug 2015