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Calculating Estimated ROI for a Specific Site & Body of Keywords
One of the biggest challenges for SEO is proving its worth. We all know it's valuable, but it's important to convey its value in terms that key stakeholders (up to and including CEOs) understand. To…
The 5 Pieces Of A Virtuous Segmentation Cycle
How do you increase conversions? Segmentation, of course. Columnist Jordan Elkind lays out five steps to improve your segmentation program.