Listen up: Just because you have a Facebook account does not mean you know how to build, manage, or direct a brand on social media.
The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy.
Brand equity is a key construct in the management of not only marketing but also business strategy. It demonstrates that a brand is not only a tactical aid to generating short-term sales but also a…
Successful startup marketing requires a great product and marketing. For that reason, I'll focus on customer acquisition and improving product-market fit.
How to sell a new product or service that your target audience has no understanding of. Here’s my guide to selling a product no one understands.
Businesses with multiple websites across different countries have a number of decisions to make on how they structure their various sites.
Multichannel or multitouch marketing is essentially sending your brand message through a variety of channels. Here are 5 basic steps to successfully launch a multichannel marketing campaign.