Brand equity is a key construct in the management of not only marketing but also business strategy. It demonstrates that a brand is not only a tactical aid to generating short-term sales but also a…
Successful startup marketing requires a great product and marketing. For that reason, I'll focus on customer acquisition and improving product-market fit.
Multichannel or multitouch marketing is essentially sending your brand message through a variety of channels. Here are 5 basic steps to successfully launch a multichannel marketing campaign.