Nine out of 10 startups fail due to poor marketing. The #1 advice: Avoid high-impression/low-conversion marketing strategies.
Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy.
Marketers who stay the course and focus on their strategy will emerge as long-term winners but 2016 will not be the year for the weak. As the hype dissipates, we’ll see plenty of opportunity for…
Social media marketing is cool but now there's Content Marketing, the new kid on the block. What drives traffic? Great content and Social as distributor.
A content marketing mission statement should be the foundation for what you hope to achieve. Concisely summarise the value you hope to provide your audience.