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INNOVATION. LEADERSHIP. DISRUPTION. CHANGE.
Branding
Content Strategy
Marketing Strategy
SEM
05
Oct
2016
Brian Solis
Content Marketing
Content Marketing Plan
FMOT
SMOT
Stimulus
UMOT
User Journey
ZMOT (Zero Moment of Truth)
The Ultimate Moment of Truth and The Art of Digital Engagement
In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps…
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