Content Marketing Plan

INNOVATION. LEADERSHIP. DISRUPTION. CHANGE.
Branding Content Strategy Marketing Strategy SEM
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05 Oct 2016
Brian Solis Content Marketing Content Marketing Plan FMOT SMOT Stimulus UMOT User Journey ZMOT (Zero Moment of Truth)

The Ultimate Moment of Truth and The Art of Digital Engagement

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps…
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