Here are a few data points to consider the effects of content and the buyer experience on your business success.
Here are what I believe are some of the biggest issues company marketers will be dealing with in 2017,Q
05 Oct 2016
In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps…
Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy.
Convincing your CMO to give you budget for content marketing isn’t easy. When it comes down to it, you need to prove ROI before you even get started.
When you meet someone new the end goal is to connect. In business, the rules don’t really change. The trick however… is to be authentic.
Marketers who stay the course and focus on their strategy will emerge as long-term winners but 2016 will not be the year for the weak. As the hype dissipates, we’ll see plenty of opportunity for…