Nokia CEO ended his speech saying this “we didn’t do anything wrong, but somehow, we lost”. Nokia has been a respectable company but they missed out on learning, they missed out on changing, and thus they lost the opportunity at hand to make it big.
As audience expectations rise, marketing technology gets more sophisticated, and the number of channels we need to reach keeps growing, marketers are discovering that their tried and true ways of working just don’t cut it anymore. Fortunately, Agile marketing holds the key to making marketing work in this volatile climate. But what is Agile marketing REALLY? Is it just being faster, firing all the managers, and marketing without a plan? Not even close.