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Why Startups Should Focus On Brand Building From Day 1
Originally published on Inc42 by Rohit Taneja. It’s a proven fact that consumers buy brands, they don’t buy products. You wouldn’t see queues outside an Apple store otherwise before the Iphone launch. It’s the power of…
Brand Equity vs. Brand Value
Brand equity is a key construct in the management of not only marketing but also business strategy. It demonstrates that a brand is not only a tactical aid to generating short-term sales but also a…