Post by: clazar in CRM Leadership Marketing Strategy Social Media UX
Brian Solis, principal analyst and futurist at Altimeter, on how to engage with digitally-savvy consumers.
Post by: clazar in Branding Content Strategy Marketing Strategy SEM
In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps…