Brian Solis, principal analyst and futurist at Altimeter, on how to engage with digitally-savvy consumers.
30 Jun 2017
Mobile and web platforms are the main stage for customer interaction with, the design doctrines popular with tech startups started to become an influence.
27 Nov 2016
Silicon Valley entrepreneurs tend to become comfortable in their roles as keyboard jockeys. However, going out to meet customers in the real world is almost always the best way to wrangle their problems and come…
22 Nov 2016
A/B testing is a great option because it allows the tester to change variables one at a time, and makes tracking success pretty easy. But sometimes endless A/B testing won’t solve your problems, so what’s…
17 Oct 2016