Brian Solis, principal analyst and futurist at Altimeter, on how to engage with digitally-savvy consumers.
Mobile and web platforms are the main stage for customer interaction with, the design doctrines popular with tech startups started to become an influence.
Silicon Valley entrepreneurs tend to become comfortable in their roles as keyboard jockeys. However, going out to meet customers in the real world is almost always the best way to wrangle their problems and come…
A/B testing is a great option because it allows the tester to change variables one at a time, and makes tracking success pretty easy. But sometimes endless A/B testing won’t solve your problems, so what’s…
Atomic design is methodology for creating design systems. We can break entire interfaces down into fundamental building blocks and work up from there.