User intent mapping on steroids
User intent is one of the most important parts of Search today. In this article, I explain how to identify it at scale.
User intent is one of the most important parts of Search today. In this article, I explain how to identify it at scale.
Brian Solis, principal analyst and futurist at Altimeter (the digital analyst group at Prophet), is an award-winning author and sought-after keynote speaker. Solis has worked with many leading brands, start-ups and celebrities to help them develop innovative digital strategies for a 2.0 culture.