Post by: clazar in CRM Leadership Marketing Strategy Social Media UX
Brian Solis, principal analyst and futurist at Altimeter, on how to engage with digitally-savvy consumers.
Post by: clazar in Social Media
Listen up: Just because you have a Facebook account does not mean you know how to build, manage, or direct a brand on social media.
Post by: clazar in Marketing Strategy Social Media
As with any marketing initiative, success flows from setting the right objectives and ensuring you have the resources you need to achieve them.
Post by: clazar in Social Media
This list of 10 bad social media marketing decisions is meant to prepare you for them. It’ll help prevent the consequences you could see otherwise.
Post by: clazar in Content Marketing CRM Marketing Strategy Social Media
Millennials have the highest "BS" detector of any generation and are not afraid to use it. So, what drives their content consumption and buying decisions?
Post by: clazar in CRM SEO Social Media
Using Facebook Insights and Google Analytics together, you can see exactly what's happening on your fan page and your website.
Post by: clazar in Social Media
Creating customer loyalty is usually the result of two things: 1) forming emotional bonds with customers and 2) catering to their needs.
Post by: clazar in Content Marketing SEO Social Media
To realise the benefits of customer insight requires an integrated approach – especially when it comes to content – discovery, consumption and interaction.