Brian Solis, principal analyst and futurist at Altimeter, on how to engage with digitally-savvy consumers.
30 Jun 2017
Listen up: Just because you have a Facebook account does not mean you know how to build, manage, or direct a brand on social media.
19 Nov 2016
As with any marketing initiative, success flows from setting the right objectives and ensuring you have the resources you need to achieve them.
17 Oct 2016
This list of 10 bad social media marketing decisions is meant to prepare you for them. It’ll help prevent the consequences you could see otherwise.
03 Feb 2016
Millennials have the highest "BS" detector of any generation and are not afraid to use it. So, what drives their content consumption and buying decisions?
24 Jan 2016
Using Facebook Insights and Google Analytics together, you can see exactly what's happening on your fan page and your website.
13 Jan 2016
Creating customer loyalty is usually the result of two things: 1) forming emotional bonds with customers and 2) catering to their needs.
08 Jan 2016