Brian Solis, principal analyst and futurist at Altimeter, on how to engage with digitally-savvy consumers.
Listen up: Just because you have a Facebook account does not mean you know how to build, manage, or direct a brand on social media.
As with any marketing initiative, success flows from setting the right objectives and ensuring you have the resources you need to achieve them.
This list of 10 bad social media marketing decisions is meant to prepare you for them. It’ll help prevent the consequences you could see otherwise.
Millennials have the highest "BS" detector of any generation and are not afraid to use it. So, what drives their content consumption and buying decisions?
Using Facebook Insights and Google Analytics together, you can see exactly what's happening on your fan page and your website.
Creating customer loyalty is usually the result of two things: 1) forming emotional bonds with customers and 2) catering to their needs.
To realise the benefits of customer insight requires an integrated approach – especially when it comes to content – discovery, consumption and interaction.