CMOs in 2018 will need to expand their idea of consumer relationship management. The customer’s experience is probably the most important factor for building brand loyalty.
29 Mar 2018
Silicon Valley entrepreneurs tend to become comfortable in their roles as keyboard jockeys. However, going out to meet customers in the real world is almost always the best way to wrangle their problems and come…
22 Nov 2016
A/B testing is a great option because it allows the tester to change variables one at a time, and makes tracking success pretty easy. But sometimes endless A/B testing won’t solve your problems, so what’s…
17 Oct 2016
Columnist David Fothergill describes how he utilized machine learning to find new keywords for his campaigns.
20 Jul 2016
Originally published on Marketing Experiments by Andrea Johnson. What drives people to sign up for digital subscriptions, especially when similar content can be easily obtain elsewhere for free? To answer this question, MECLABS Institute recently completed…
12 Jun 2016
Marketing automation is an extremely valuable tool. Why and how can marketing automation can help your BTL and TTL marketing campaigns?
12 Jun 2016
Big Data requires skills to identify and tell the right story to your audience. Finding the right story is vital to effective communications.
21 May 2016