Brian Solis, principal analyst and futurist at Altimeter, on how to engage with digitally-savvy consumers.
30 Jun 2017
Originally published on Marketing Experiments by Andrea Johnson. What drives people to sign up for digital subscriptions, especially when similar content can be easily obtain elsewhere for free? To answer this question, MECLABS Institute recently completed…
12 Jun 2016
Marketing automation is an extremely valuable tool. Why and how can marketing automation can help your BTL and TTL marketing campaigns?
12 Jun 2016
Silo-marketing doesn't work for content marketing. Here Joe Lazauskas explain how Content Marketing must be part of your CRM strategy.
28 Jan 2016
Millennials have the highest "BS" detector of any generation and are not afraid to use it. So, what drives their content consumption and buying decisions?
24 Jan 2016
Using Facebook Insights and Google Analytics together, you can see exactly what's happening on your fan page and your website.
13 Jan 2016
You have to look at the two CRM work areas "Email marketing and Push Notifications" and "Retention and CLV optimisation" distinctly.
11 Jan 2016
Read why it's important to know the numbers of active vs. inactive users on your CRM list and steps to effectively re-engage them.
16 Dec 2015
Typeface designers ditch Helvetica and Arial (Helvetica's 'ugly bastard son'). You should, too.
03 Aug 2015