Most folks actually waste a lot of time in the content creation process. The number one time-waster in content development is not having a content reuse strategy.
22 Nov 2016
The idea of content is changing. It’s no longer just about videos, social posts and websites. The goal is to deliver relevant content in the right contexts. It’s all part of a new, encompassing, connected…
20 Nov 2016
In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps…
05 Oct 2016
Content marketing has taken over and by using the the PESO model, you have a framework that helps you get started with content marketing.
16 Apr 2016
Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy.
07 Apr 2016
Social media marketing is cool but now there's Content Marketing, the new kid on the block. What drives traffic? Great content and Social as distributor.
17 Jan 2016
Keyword cannibalisation is a problem with the internal information structure of a website when multiple pages are targeting the same or similar keywords.
03 Jan 2016
Is there any rule that says you shouldn’t invest money in paid channel advertising as opposed to content marketing? I don’t think so.
17 Dec 2015