Millennials have the highest "BS" detector of any generation and are not afraid to use it. So, what drives their content consumption and buying decisions?
Figure out where you want to go, before building an intl. SEO infrastructure. Then use a few content marketing growth hacks to gain foothold in those markets.
To realise the benefits of customer insight requires an integrated approach – especially when it comes to content – discovery, consumption and interaction.
A content marketing mission statement should be the foundation for what you hope to achieve. Concisely summarise the value you hope to provide your audience.
I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I…
Is your content marketing struggling for attention? When you’ve invested time, money and effort into a campaign you thought would explode, where does your post-mortem begin?